At its core, organizational branding is the manifestation of a collective soul. The personification of a business, made up of human beings, all unique, yet united in a common movement toward their particular idea of greatness. Energy, voice, and wardrobe all marching in the same cohesive direction. Sure, new logos, flashy business cards, and sleek websites are the sexy ornaments that we all like to share and brag about. But the real beauty and strength of a brand is in the cracks. Mined in the trenches, the organizational ‘gold’ that makes a firm unique, compelling, and special. It’s in these trenches that TOKY has lived with clients for 20 years...pushing, prodding, scaring and being scared. It’s where the majority of us have done the most meaningful work of our lives.