THE NALA understands local businesses, having served them for over 30 years. We provide businesses effective and efficient ways to reach prospective customers online. We work to maximize visibility for our clients using Reputation & Directory Management (RDM) which gets a business discovered, and helps to build and maintain their reputation. Through our Media Campaign, we create positive content through press releases to keep a business active online and stand out among their competitors. Additionally, we connect our businesses with a local and global network of partner charities, offering co-branding opportunities which not only do good in the world but help elevate these businesses within their communities through cause marketing initiatives.
Reputation & Directory Management (www.sync4biz.thenala.com) offers features, such as Directory Listing Management, Review Generation, Google Analytics, Google Posts, Review Widgets, and speciatly sites such as Zillow, Open Table, TripAdvisor, and much more.
Reputation & Directory Management lists and optimizes a business on top directory sites and search engines, such as Google, Facebook, and Yelp, helping the business be found and rank higher in searches. The NALA’s RDM ensures that the business listing is consistent so it will get more visitors, which means more business and more customer reviews. The smallest inconsistency can be detrimental to your organic ranking. THE NALA keeps up with changes and maintains your listings accordingly.
Media Campaigns/Press Releases
Our well-crafted press releases provide an easy way for businesses to distribute fresh, relevant and positive content about their business.
Our Press releases help your business rank higher and be found more easily.
They give you regular, positive content and build and maintain your reputation.
Press releases bring awareness and update your customers and your local media about your business.
With our industry and local outreach, you also have the potential to receive media interest and editorial backlinks. Unlike other press release services, there isn’t a cap on the amount of words, images or even edits.
THE NALA offers social media and the North American Speaker Series (NASS) which are short, poignant audio segments where you can present your story and industry expertise - N.A.S.S. segments appear on YouTube and can be included in Press Releases, shared, and linked to your website.
In addition, we create a personalized Media Room for your business which can appear in search engines, on your website and in social media. As you acquire new media, content is added to your Media Room.
THE NALA’s Charity Branding program pairs businesses with one of our affiliated national or local nonprofits to create a unique opportunity to help a cause while raising your business profile. Who doesn’t like a win/win!
You can co-brand with one of our national causes, your own cause or even be part of our collective cause program - make a difference through collective action. This program has businesses throughout the US helping the same charity at the same time - so there is more exposure all around.
So whether you decide to co-brand your business with a charity or announce your business anniversary, a new service or award, our writers will craft a press release highlighting your business to help you shine in your community!