The Missing Link is a digital advertising agency that uses a data driven approach to connect brands with consumers. We focus on small to medium businesses as well as start ups. We specialize in SEO, PPC, Paid Social Media, Conversion Rate Optimization (CRO), eCommerce and more. We craft strategies that drive bottom line results for our partners. Most of our services come with the option of real time reporting dashboards.

What Makes Us Different

With a laser focus on ROI our mission is to ensure our clients get the most out of every dollar.  That is why, unlike most agencies, we will never charge a commision on media spend.  Commision based fees incentivize improper spending.  At The Missing Link, all of our services are either project or hours based ensuring we are foccused only on your goals. 

TML operates as a fully integrated agency meaning strategies are driven at the client level, not created on a channel by channel basis. This e...


Service Area: National

Featured on:

UpCity Guest Posts


As a business owner, it can be hard to decide whether to hire a dedicated SEO team member or hire an agency. This post will help you choose!

Read article on UpCity.com

In addition to guest posting on the UpCity blog, The Missing Link is featured as one of the Top SEO Companies in Boston. Check out their profile here. Have you ever noticed when it comes to digital marketing more attention seems to focus on paid channels such as paid search and social than SEO?  Digital marketing agencies see this all …

Read article on UpCity.com

What we do

  • Pay-Per-Click
  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • Local Listing
  • Marketing Consulting/Strategy
  • Inbound Marketing
  • Advertising
  • Digital Marketing
  • Market Research
  • Demand Gen
  • Influencer Marketing

Who we work with

Types of Small Businesses We Work With
  • Generalists
Web Platforms We Support
  • WordPress
  • Adobe Business Catalyst
  • Wix
  • Google Analytics
  • AWS
  • HTML
  • WooCommerce
  • Shopify
Commercial Focus
  • b2b
  • b2c
Clients We Serve
  • Locally-focused small business owner (eg. Doctors, Lawyers, Restaurants)
  • Locally-focused franchisee
  • Small e-commerce business (i.e. less than $1MM in annual sales)
  • Medium or large e-commerce business (i.e. greater than $1MM in annual sales)
  • Start-ups
  • Medium or large national or international business


Retainer-based Budget
  • $500 - $1,000
  • per month
Project-based Budget
  • Starting at $2,500
  • per project
Reviews (1-5 of 5)

Rachel Julewitz


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Overall The Missing Link really cares about the growth of our company. They take the time to dig into all the data and details on how our website is performing and what we can do to be even better. It really feels like they are part of my team.


Validated ReviewRead More

They are very honest, always deliver what they say and never over sell the service!


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Professional, deadline-oriented and results driven are all the words I would use to describe The Missing Link. It was a pleasure to work with the team, they are passionate, knowledgeable, creative and have an entrepreneurial spirit that is contagious. I look forward to working with them again in the future.


Validated ReviewRead More

The team is very proactive in recommending new strategies and tactics to continue growth. Previous agencies I have worked with tend to stick to scope and not produce any new ideas. The fact that The Missing Link is consistently finding new ways to grow is what shows me they are truly committed to our success.

Nicole Inouye


Validated ReviewRead More

It really feels like the team at The Missing Link is a part of my company. They are truly motivated to help my business succeed. It is not uncommon to receive recommendations from them on things that can help our company that are unrelated to a service they provide. I have never seen an agency make a recommendation for products or services that they do not offer. This shows me their commitment to our success.

Reviews (1-5 of 5)

The Missing Link

Wilmington, Massachusetts 01887

(603) 557-3321

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Scott Julewitz