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We are a video production company based in Grand Rapids, Michigan. We help people and brands share meaningful ideas through film. Our team services brands, agencies, and organizations all over the world.

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Services We Provide (3)

Social Media MarketingBranding/PositioningVideo Production

Business Overview

Businesses provider works with

Enterprise

International

Industry Expertise (1)

Business Services

What Makes Us Different?

From concept to completion, we understand the path to making a great film. Whether you have an idea or need help uncovering it, we can help. We work with agencies, companies, organizations, and others – helping them transform their best ideas and stories into equally great films.

Our work is defined by a clear understanding of story, a belief in the creative process, and a commitment to inspiring imagery. These are the elements that serve as the foundation for effective, authentic, and meaningful films.

If there is a secret sauce, it could be argued that it’s found in the process. We talk about process a lot because it’s really that important.

DISCOVERY

Research & gather information
Interview stakeholders
Strategic input brief (SIB)

STRATEGY & CREATIVE

Synthesize findings
Ideation
Present Concepts

PRE-PRODUCTION & PRODUCTION

Scouting
Planning & scheduling
Filming

POST-PRODUCTION

Editing, animation & effects
Scoring & sound design
Color correction & grading
Delivery

Taproot’s work has received numerous awards (ADDY, Telly, and industry specific), has been seen on television as well as the big screen (including festivals like SXSW & Telluride), and has been distributed around the world.

Different clients and projects require varying levels of production and services. We regularly handle projects ranging in crew size from 2 to 30+, covering a range of production budgets. Our projects typically involve the following functions and capabilities:

Audience analysis & messaging strategy
Distribution strategy
Concept and script creation
Producing & project management
Budget Development & Management
Location scouting
Storyboarding
Casting
Directing
Interviewing
Production design
Hair & makeup
Filming
Editing
2D & 3D Animation
Color correction & grading
Music scoring & sound design
Sound mixing & mastering