Business Overview

We are a video production company based in Grand Rapids, Michigan. We help people and brands share meaningful ideas through film. Our team services brands, agencies, and organizations all over the world. We are a video production company based in Grand Rapids, Michigan. We help people and brands share meaningful ideas through film. Our team services brands, agencies, and organizations all over the world.

What Makes Us Different

From concept to completion, we understand the path to making a great film. Whether you have an idea or need help uncovering it, we can help. We work with agencies, companies, organizations, and others – helping them transform their best ideas and stories into equally great films.

Our work is defined by a clear understanding of story, a belief in the creative process, and a commitment to inspiring imagery. These are the elements that serve as the foundation for effective, authentic, and meaningful films.

If there is a secret sauce, it could be argued that it’s found in the process. We talk about process a lot because it’s really that important.

DISCOVERY

Research & gather information
Interview stakeholders
Strategic input brief (SIB)

STRATEGY & CREATIVE

Synthesize findings
Ideation
Present Concepts

PRE-PRODUCTION & PRODUCTION

Scouting
Planning & scheduling
Filming

POST-PRODUCTION

Editing, animation & effects
Scoring & sound design
Color correction & grading
Delivery

Taproot’s work has received numerous awards (ADDY, Telly, and industry specific), has been seen on television as well as the big screen (including festivals like SXSW & Telluride), and has been distributed around the world.

Different clients and projects require varying levels of production and services. We regularly handle projects ranging in crew size from 2 to 30+, covering a range of production budgets. Our projects typically involve the following functions and capabilities:

Audience analysis & messaging strategy
Distribution strategy
Concept and script creation
Producing & project management
Budget Development & Management
Location scouting
Storyboarding
Casting
Directing
Interviewing
Production design
Hair & makeup
Filming
Editing
2D & 3D Animation
Color correction & grading
Music scoring & sound design
Sound mixing & mastering

Read More
Locality
  • International
  • Domestic
  • Within a 60 mile radius of your office
Services
  • Web Design
  • Web Development
  • Mobile App Development
  • PPC
  • SEO
  • Social
  • Public Relations
  • Email Management
  • Content/Blogging
  • Local Listing
  • Reputation Management
  • Branding/Positioning
  • Marketing Consulting/Strategy
  • CRM Consulting
  • Marketing Automation Services
  • Inbound Marketing
  • User Experience/User Interface
  • Video Production
Minimum Monthly Budget
  • $250 - $500 monthly
  • $500 - $1,000 monthly
  • $1,000 - $2,000 monthly
  • $2,000 - $5,000 monthly
  • $5,000+ monthly
  • Unknown
Clients We Serve
  • Locally focused small business owner (eg. Doctors, Lawyers, Restaurants)
  • Locally focused franchisee
  • Small ecommerce business (i.e. less than $1MM in annual sales)
  • Medium or large e-commerce business (i.e. greater than $1MM in annual sales)
  • Medium or large national or international business
Types of Small Businesses We Work With
  • Generalists
  • Specialists

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Location
Location

Taproot Pictures

415 Norwood Avenue Southeast
Grand Rapids, Michigan 49506

Icon phone(616) 805-0449

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Karl Koelling