Reviews & Profile for Strategic Marketing, Inc.

Strategic Marketing is a Google Premier Partner and we have been since our inception in 2007. Premier Partner’s must
complete product and account management training. This entails being certified with ongoing professional training and
testing annually. Premier Partners are carefully screened by Google for their knowledge and ability to effectively develop
and manage online advertising campaigns for local businesses, even if their budgets aren’t very large. We have to meet
Google’s rigorous training requirements, commit to top levels of support, and have extensive experience serving and
supporting local, national and international businesses.

All SMI employees are required to pass annual exams instituted by Google. From our entry level sales to our C-level staff all
are certified to some level in their respective positions. Some of these certifications include:

• Google AdWords
• Search Advertising
• Display Advertising
• Shopping Advertising
• Mobile Advertising
• Video Advertising
• Digital Sales Concepts
• Google Analytics Fundamentals
• Google Analytics Platform Principles
• eCommerce Analytics
• Mobile App Analytics
• Google Tag Manager
• Google Webmaster Tools
• Google Data Studio 360

Managing millions of dollars of our client’s budgets annually at the highest levels instituted, measured and monitored by
Google, you can rest assured that we aren’t experimenting with your budget...we know what we’re doing.

You know your customers are searching online, but how do you reach them? Understanding the power of online
advertising is the first step to achieving your digital marketing goals. We create comprehensive custom advertising
solutions geared towards bringing qualified visitors to your site. Strategic Marketing Inc. will enhance the online presence of
your business through the development and implementation of the following “Included Features”:

We do this through the process of:

1. Strategy and Planning
2. Campaign Setup
3. Ongoing Campaign Management

All of our clients that commit to a term length have many available features, the largest being getting your website up on
Google! Also included are:

Search Engine Marketing/PPC Management

• Keyword research and selection
• Google Trends and Insights
• Copy Development
• Landing Page Identification
• Ad Groups Creation and Identification
• Ad Extensions (Callout, Review, Price, App, Call, Location and Sitelinks.)
• Geo Targets
• Identify Call-to-Actions (CTA)
• Advanced Bidding Strategies and Management
• Creative A/B Testing (Desktop and Mobile)

Remarketing Campaigns

• Creative Development (Included in 12 month agreement)
• Graphic Design
• Identify abandonments
• Create remarketing lists per site and clients goals for re-engagement

Retargeting Campaigns

• Custom .js Snippets
• Identify Relevant Sites
• Audience Targeting and Exclusion

Google Analytics Data and Measurement.

• Goal Setting and Conversion Tracking on Sites CTA’s and Key Landing Pages
• Cross Device Conversion
• Advanced Filtering

Google Tag Manager Implementation and Management

• Google and non-Google tags
• Custom Rules and Marcos
• No Webmaster requirements
• Set-up and Management of all Custom Scrips

Google My Business (Included in 6 month Agreement)

• Verification
• Edit/Update Business Information
• Manage Listings
• Connect to your Customers
• Reviews and Responses from the Owner
• Photos
• Google Ads Integration