Strategic Marketing is one of the most established and largest full service advertising, marketing and public relations agencies in Palm Beach County. Our staff brings a variety of talents and experience to the company, including graphic design, copywriting, broadcasting, public relations and much more.
Throughout our 26-year history, we have remained steadfast in our founders’ promise to always treat our clients’ businesses and spend their money as if they were our own. We know that expertly orchestrated marketing elevates good companies into great companies, and nothing thrills us more than to see our clients enjoying the success that they have worked so hard to achieve.
When we go to work for you, we effectively become an extension of your company. Many of our long-term clients will attest that they view us as a partner and trusted confidant and not just an outsourced service provider. The ultimate compliment comes in the form of the numerous referrals we have gained from satisfied clients.
We believe that great creative work should not exist for the purpose of winning awards, but rather to establish your brand image and produce award-winning results. We take great pride in our long-term relationships with our very diverse client base as well as our reputation in the market.
Because of our backgrounds in media, we fully understand how they best work to the benefit of the client, and we help you secure more value for your marketing investment. We are known as aggressive negotiators, striving to control costs without sacrificing quality.
One of our greatest strengths is the high level of accountability we maintain by meticulously tracking results. We run test schedules before committing to large buys. We analyze results on an ongoing basis and make whatever adjustments are necessary to the media plan to ensure that the client is getting optimum impact. At the end of the schedule, we reconcile every media invoice against the media plan to ensure that everything that was ordered ran correctly. If not, we will secure credits or makegoods.
Strategic Marketing is currently placing media in markets throughout the United States and Canada, and we have done business in more than 100 markets over the course of our existence.
If there is one thing we have learned over the years, it is that every client is different and each requires a custom approach. Even clients in the same industry can have widely varying needs and audiences. We take the time to get to know your business, your product and service offering, your company culture and your customer so that we can create a marketing plan that is carefully tailored to convey your message, reach the appropriate audience and reach your goals in the most cost-effective way possible. While other agencies may specialize in a particular industry, we observe that their work begins to look all the same, as if they are using a cookie-cutter approach to all of their clients. Although they claim to be the expert in that particular vertical, we believe that one size does not fit all, which is why each of our clients gets very individualized attention and care.