The team at SLS Consulting, Inc. doesn't just focus on better rankings - we also make sure your website is providing you with leads that turn into viable cases for your law firm. While higher search placement will expose your website to a larger audience, your website's ability to convert site visitors into potential clients is the factor that's going to have a much bigger impact on your marketing efforts.
Our designs our built with conversion in mind. We constantly think about the user's needs and which elements will have the greatest impact on the user's decision to contact your law firm. Highlighting the firm's personality is a big part of helping it stand apart from its competition, and our websdite designs do their very best to accomplish this.
Your firm's message is your sales pitch. When we produce messaging on behalf of your law firm, we always take two critical components in mind - whether or not site visitors will find it useful, and whether or not search engines will find it informative enough to rank it better than your competition currently ranks. Our approach to effective content strategy involves highlighting your firm's strengths and personality while still building authority on any given subject matter.
Search Engine Optimization
In order to be found by users, search engines have to have a clear idea as to what your law practice is all about. Your meta data needs to not only be optimized, but also ready to convert if need be. From a user standpoint, having a properly optimized sitemap and interlinking strategy will create for a better overall usr experience and a greater likelihood that site visitors will find what they're looking for and be converted into potential clients.