Reviews & Profile for SIGNAL.csk

Denver brand strategy firm SIGNAL.csk enable organizations worldwide to understand that brands are more than just their logo, or a tagline — they are the summation of all they do, all they demonstrate, and all they stand for. SIGNAL.csk uncovers deep insights to transform them into a platform of visual, verbal and behavioural guidelines. This platform of “Brand Signals” enable clients to fully embody what’s “True, Meaningful, Different” in every interaction — capturing imaginations and driving sustainable results.

Our distinct process ensures that no matter what your brand or business goals, we’ll leverage our proven methodologies to illuminate what’s yours to own, equip your people to live it out with contagious enthusiasm, and compel your audiences to engage like never before. Throughout this process, which can be explained in five distinct stages, we will help you unearth opportunities you never knew you had, taking your brand places you never realized it could go. 

1.    Discovery.

Brand power is deeply rooted in three things: knowing what is True about who you are; what is Meaningful to your audiences; and what makes you Different from others in your industry. Uncovering these three aspects, we begin to create the building blocks for your brand. Looking at all of the following and more, we transform data into insights to identify opportunities and competitive advantages for your organization.

• Qualitative & Quantitative Research
• Communication & Competitive Audits
• Consumer Trending
• Audience Profiles
• Market Opportunity Analysis
• TMD Insights™

2.    Definition.

We work with you to identify perceptions that are yours to own in the hearts and minds of your target audiences, and the promise you’ll make to all who engage with you — and shape it into the brand story you’ll be proud to share. We also set your Brand Signals™ — the powerful visual, verbal, behavioral, and other sensory cues that reinforce at every interaction with the brand. 

• Strategy & Positioning
• Brand Signals™
• Brand Architecture
• Storytelling
• Message Mapping 

3.    Expression.

Transformation doesn’t come without evolution. Turn your brand story into reality, leveraging your Brand Platform and Signals to create a complete and total experience. This is different for every client, so together we determine is needed to breathe life into your brand, ensuring it connects and resonates — both inside and outside your organization. For some, it’s brand identity and supporting elements that bring to life their meaning, ethos, and one-of-a-kind uniqueness. For others, it’s a wholly reimagined brand-driven experience, product line, or concept that connects to a whole new audience. 

• Naming & Taglines
• Brand Identity Systems
• Brand Look, Feel, Voice & Messaging
• Branded Environments & Experience Creation
• Brand-Driven Product & Business Model Development
• Corporate & Creative Assets (print, digital, video)

4.    Alignment.

Build contagious enthusiasm among your people by empowering them to live out your brand in all they say and do. Our brand roll-in training, workshops, and toolkits will cultivate brand knowledge, passion, and ownership in all quarters of your organization, so that every brand representative can positively and accurately portray your brand goals. 

• Education Programs
• Application Training for SMEs (marketing, creative, sales, HR, and more)
• Board of Directors Education Programs
• Alignment & Flexibility Tools
• Standards & Style Guides

5.    Leadership.

Empowering you is a crucial part of our passion for brand. We’ll help you in embodying and bringing your brand to life, guiding those around you, and supporting you in brand initiatives for as long as you need. As your partners, we work with you to create actionable and lasting programs to achieve the market outcomes, internal culture, and ongoing vision you need: 

• Brand Launch Planning & Campaigns
• Brand Experiences & Events
• Brand-Driven Product & Service Line Extension
• Brand Management & Leadership Mentoring
• Brand Benchmarking & Health Checks
• Real-time Consumer Insights

Live out what you stand for across your total brand experience. Go places you never thought your brand could go. Engage your audiences like never before.