SERPCOM is a "Search First" Web Design and Digital Marketing Company. We are different from traditional Web Design agencies that build your site without first doing significant keyword research to come up with an SEO and marketing strategy and are mostly concerned with your favorite colors and making your logo pretty.
SERPCOM not only makes your website design beautiful to humans, but we make your code beautiful to Google, your most important "customer".
Our goal is to have your website be the answer to the search terms being used to find your services or products and thus show up high on Search Engine Results Pages (SERP's). We are a Search Engine Results Page Company --- SERPCOM.
We also have unique tools that work with your website and social media, for example if you are an auto dealership we create hashtag campaigns for say test drives and oil changes and push those to social media sites and when clicked on, our system programmatically detects the specific campaign and provides a specific call to action like free gas card for taking a test drive and a coupon for an oil change. We turn websites into lead generating tools, sales tools, and in essence, we make the web work for you.
I began SERPCOM because after a decade of working for a large national media company folks would come to me and complain that they just spent $40,000 on their website and no one can find it. So they spent another $1,000 a month on an SEO company and still no luck.
It brought tears to my eyes to have to tell them their site is basically junk in terms of the way Google sees it and there is no easy fix, their site has no SEO and the SEO company is simply building link farms that actually hurt your chances with Google.
SERPCOM exists because that should not happen to folks trying to run their businesses.
SERPCOM also specializes in partnering with other old school marketing and web design firms that want to enter the digital age and need a partner to help them either behind the scenes as a consultant or as a front-line partner.
We also do digital display, re-targeting, IP targeting, audience extension and search (PPC) campaigns, we see an advantage to having one firm doing your website and digital marketing thus being quick to react to marketing changes both for your website and campaigns. We see them as joined at that hip.
While we are located near Boston in the heart of the life sciences corridor, our territory is global, specifically we want to help foreign companies market in the US.