The most important concern of a website or business owner, is to get customers for its products and services.
To get customers you need to be found on search engines like Google, Bing, Yandex. But are you really visible to your customers? If not, then you are losing a big chunk of your pie to your competitors
To give you a perspective, Google processes 40,000 queries every second, which translates to around 1.3 billion searches a day!