Every SEO company is going to work on getting your website to the top of search pages, but then what? At SearchRPM we’ve evolved past the thinking that things end at rankings. Ignoring search engines can cost businesses a lot of potential traffic and revenue. Businesses that understand the online ecosystem understand that search engines provide a valuable platform for growth in terms of lead generation, sales, ad revenue, data aggregation and other means of hitting the "bottom-line." Having a solid brand and business website are the first steps, but it's not enough. Sites must be prepared to compete in search engines.