Sarah Best is simply terrific at what she and her company do. As a client of hers, the International Wire & Cable Symposium (IWCS) needed a formal social media strategy to grow as an organization, particularly to attract more attendees and participants who were new to the wire and cable industry. With Sarah’s great ideas for communications on the various relevant platforms, we were able to not only evolve in our social media participation, but with her expert reporting and data analysis, we were able to quickly set the stage for real organizational growth. In particular, IWCS has grown significantly due to the social media-driven publicity of our webinar series and the noticeably enhanced attendance of younger industry members to our annual events. Thanks, Sarah!