Reviews & Profile for Firefly Strategies

Overview

Firefly Strategies is a growth marketing firm specializing in marketing stategy and planning. We begin our work understanding first what the growth goals are for the company. Then we create a full marketing plan that includes a diverse marketing mix to complement the strategy and goals. We don't offer cookie cutter solutions but do rely on both traditional and new marketing strategies to help the client see bottom line results often within 60 to 90 days of implementing their marketing.

Marketing Strategy + Implementation

Firefly Strategies is a full-service (start-to-finish) marketing, communications strategy and support firm based in Santa Fe, New Mexico since 2008. We specialize in providing marketing solutions for the economic development, commercial development, home building, design, architecture, engineering, construction, healthcare, and technology Industries.

We design and map out a path for growth, recommend marketing solutions that are simple, easy and sustainable, and we will do the work or implement the marketing for you.

tructures and processes that guide and support our clients to operate under this formula leading to maximum results both quickly and easily.

Market Research

Using both qualitative and quantitative techniques Firefly Strategies will find the information you’ll need to make effective marketing decisions. This process will also asses your standing amongst competitors and help you identify problems in your business model before they become damaging to your brand. Committing to this research can also teach you to anticipate your costumers evolving needs to set informed goals for future growth.

• Competitive analysis
• Demographic analysis
• Survey research
• Focus groups
• product feasibility
• Customer feedback
• Social media polling

Using everything from first hand customer insight to statistical analysis our findings provide an in depth view of your target base, to reveal how they’re using your products or why they’re not. With the information obtained we’ll guide you in designing more effectively targeted messages and efficient outreach.

Community Building

Whether you are looking to provide a new community program, create a community project or do something as significant as build a new development, several key components need to be considered in order to be successful with moving your projects forward. Groups like community leaders, business owners, residents, city council and relevant nonprofit organizations need to be engaged. A thoughtful dialogue and listening campaign needs to be implemented before you even consider going forth on any aspect of your project. Additionally, creating a listening environment as well as collecting the feedback so that all relevant groups' voices are considered and heard, is essential.

Firefly Strategies develops community building and political advocacy plans and serves as your community building implementation team. We help assist and guide clients with strategically and successfully moving projects forward. Then, we'll even help implement the plan as well.

• Develop a community outreach strategy
• Develop key messaging to use consistently with the community
• Identifying and mobilizing key supporters
• Community leader focus groups and interviews
• Opinion polls of residents and businesses
• Grassroots organizing
• Community outreach event planning
• Leadership engagement
• Group meeting facilitation
• Devising plans and schedules
• Develop supporters database
• Communicate consistently and regularly with constituent or supporter base with regular calls to action
• Develop social media presence and utilize online mobilzing tactics
• Develop creative promotions
• Local political advocacy (meeting with key council members, county counselors, and other governmental leaders in order to gauge support level)

Our Philosophy + Principles

Marketing = Communication which results in Community. When you get the fundamentals of good communication and community building, you get BRILLIANT marketing results. We work with our clients to remove complicated, chaotic and confusing marketing patterns to instill strong foundations, strategies and supports to create simple and authentic marketing that produces results.

Simple and authentic are sought after characteristics in this new economy and the rules for business, marketing and sales success must follow suit. These are embodied in our formula called the 4Cs of marketing in the New Economy which are connection, collaboration, creativity, and consistency.