First and foremost, we're a film & video production company that looks at the content we produce through a marketing & communications lens. Before you can tell a compelling story, you need to know two things: who you’re talking to (your audience) and what you want them to do (the call to action).
We start every project by doing a deep dive into the objective(s) behind the content and and getting a deeper understanding of the audience from the people who know them best, our clients. We know your team is thinking about ROI - we are too. Ultimately we have the same goal: creating the right content and delivering in it an effective way, evoking an emotional response, and enticing the viewer to action.
Second, we have a broad background that combines art and commerce. By putting the best techniques from advertising, corporate, broadcast television, and documentary film, we're able to produce unique, highly engaging branded content that gets audiences to sit up and pay attention while never feeling that their attention is being taking advantage of.