Our digital marketing approach differs from the traditional method of trying to create a one-size-fits-all message and image and then trying to broadcast it across all media platforms. We recognize that today’s consumer likes to consume his/her media based on personal preferences and interests. Our digital marketing campaigns tailor messaging and imagery to our client’s target audience motivations, emotional connections and personal preferences to deliver contexualized and localized campaign ad creative. Rather than placing a large media buy to push the one-size-fits-all message out, we have seen higher conversion rates for a more granular and contextualized ad buy against the segement audience groups. This approach truly flips the script on traditional marketing methods while providing greater return on investment.
Truly effective digital marketing requires a high volume of paid media placement content across multiple channels otherwise a brand’s message literally disappears in less than half an hour in organic social media feeds. Successful brands have more than one hundred pieces of content over multiple platforms in a 30-day period. This strategy minimizes ad fatigue and maximizes top-of-mind brand awareness through frequency and contextual messaging for each target audience group.
We provide a strategic digital marketing plan which includes: a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis; clearly defined objectives and outcomes; a list of target audiences’ characteristics, behaviors and tendencies to achieve optimal reach; strategies based on defined objectives; and a month-by-month plan of specific tactics and activities.
Contact us today to get started on your digital marketing campaign!