In 2005, Randall PR was lauded for being “…the wineries’ PR firm” by the Puget Sound Business Journal and the firm has represented many of Seattle's top restaurants during that time. Though her love for food and wine is ever-present, Lori’s PR knowledge and expertise expands beyond a culinary focus, and also includes real estate development, automotive and travel.
She believes excellent PR should reach far beyond the press release. By utilizing all appropriate marketing, digital and promotional opportunities, each message is publicized to gain significant traction and attention–the kind that truly makes a difference for a business.
She’s an expert at the PR process, from start to finish, and has a strong intuition for timing, which she considers vital for a successful campaign.
Lori’s ability to envision unique campaigns and build a comprehensive strategy blurs the lines of PR, marketing and promotion. This multifaceted approach, paired with her vast experience, make her the best at what she does and delivers tangible results to clients.