Growth Driven Marketing - High-Level Overview
The growth driven marketing strategy to fill your pipeline with more with qualified leads and REAL appointments with your ideal prospects.
ProSales Connection has been helping B2B client with complex solutions, fill their sales pipeline with high quality sales meetings since 2009. Over the years we have implemented new technologies and developed proprietary processes that help us deliver more value to our clients.
Current Marketing Landscape:
94% of B2B customers do some form of online research before making a purchase:
77% use Google search to determine available options and look for providers
84.3% percent check business websites to perform due-diligence
34% percent visit 3rd party websites to make comparisons
41% percent read user reviews
Roughly half of all B2B companies that use inbound marketing see a 25% higher return on investment (ROI) when compared to companies that ONLY use outbound marketing.
The same report also found that inbound marketing channels can deliver up to 30 times the conversion rates of traditional outbound email campaigns.
We make outbound cold calls to uncover and qualify your ideal prospects and we use digital advertising to generate qualified leads.
During the onboarding phase of our Pilot Campaign we collect insights about your business model and uncover your company’s singular point of distinction to ramp-up our Outbound Sales Development team.
We also leverage this information to build custom landing pages that target your ideal prospects who are actively searching for the kinds of solutions you offer. Next, we us a portion of your marketing retainer to purchase targeted digital advertising to acquire this traffic from sites like Google or LinkedIn.
Finally, we implement email automation to capture contact information and pre-qualify those prospects based on our ideal buyer profile. Once pre-qualified, our Sales Development team calls these warm leads to further qualify them and set appointments for your sales team.
We call this process our Growth Driven Marketing solution. With our unique process of integrating inbound digital marketing best practices with our proven inside sales capabilities, we not only deliver more high-quality sales leads for our clients, but we begin to build the framework for a powerful sales and marketing engine that can be scaled to help your business achieve its long-term business goals.