Reviews & Profile for PRIME l PR

Why We Do Things Differently

Our R3 Scientific Marketing (R3SM) Methodology provides the best blend of strategies in the marketing mix to provide clients the best possible results — everything is data driven and we strive for a 1+1=3 equation. We pull strategies and tactics from earned and paid media to influencer management to experiential marketing and nobody can equal our results per dollar spent.

How We Do Things Differently

Senior Level Leadership is Your Team Unlike nearly every other PR firm, PRIME|PR does not "bait and switch" you once we are hired. The team you meet at your first meeting is the team that will work on your account. Our junior staff is in place for research and support -- not for pitching, strategy or anything to do with managing your account. Each team member has at least 18 years of PR and marketing experience.

Integrated Marketing, Not Just PR There are too many PR firms out there that are stuck in the past and just do media relations. You know better than anyone that having a robust understanding of how integrated marketing works is essential, and so do we. One of our greatest strengths is that we have worked flawlessly with both large and small marketing teams in every specialty – from online and digital to social and drip marketing campaigns – ensuring there are not redundancies and inefficiencies. In short, we make sure that the left arm works with the right.

Media Relations Experience At the heart of our business are the relationships we've built with editors and reporters across the past 20 years. Because of our deep experience and expertise, we are trusted by media to bring the best stories and article angles – meaning more coverage for our clients. Each member of the team has decades of experience and we never pass work to junior staff – which again means more coverage for our clients.

Digital Service Experience Today, more than any time in history, people engage with businesses via social media. Understanding the difference between social engagement and social influence is key when targeting your audience and getting them to act. We are experts at digital strategy and implement digital with other marketing activities to get a higher return on investment – we create a 1+1=3 scenario.

Events Experience & Venue Ownership Both PRIME|PR and our strategic partner, Method Three, have more than 10 years in event production and brand activations. We are also the only marketing group that owns venues for high-quality activations made easy.

Investor Relations Experience The team at PRIME|PR has had experience with integrating finance, communication, marketing and securities law compliance for our clients and the financial community. We have gone through multiple legal courses to ensure we are up to date on what companies are allowed to say and when, safeguarding our clients when performing financial communications. Nicolia Wiles has worked with many enterprise companies for their investor relations including; Randstad, IBM, Cisco, Symphion and NetSolve.

Crisis PR PRIME|PR has extensive experience in 'Crisis PR' ranging from handling layoffs, embezzlement scandals, product safety crisis (drones falling out of the sky) and other potentially damaging news, helping keep it out of the media entirely or greatly minimizing the damage of the news through controlled messaging and working directly with the media. This is of course particularly important when it comes to future investment rounds a company seeks.