At Pollywog, we believe a great brand name is the beginning of a story that people want to hear. For a name to start a story, it has to have meaning and connect to ideas already in someone's mind. That's why we never create names out of nonsense words or completely coined words that nobody knows. Finding names using natural language can be difficult with today's crowded trademark landscape. You need creatives — not linguists — who can make the creative leaps necessary to find available names that connect with a brand promise in interesting, surprising ways.