Pollywog has been working with brands in their formative stages since 2007. We've created story-rich brands for local, national and international businesses in a wide range of industries, including financial, technology, food and beverage, sporting goods, retail, health and wellness, personal services and education, as well as nonprofits. We have a soft spot for startups and offer special naming packages just for entrepreneurs.

What Makes Us Different

At Pollywog, we believe a great brand name is the beginning of a story that people want to hear. For a name to start a story, it has to have meaning and connect to ideas already in someone's mind. That's why we never create names out of nonsense words or completely coined words that nobody knows. Finding names using natural language can be difficult with today's crowded trademark landscape. You need creatives — not linguists — who can make the creative leaps necessary to find available names tha...


Service Area: National

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What we do

  • Branding/Positioning

Who we work with

Types of Small Businesses We Work With
  • Generalists
Clients We Serve
  • Locally-focused small business owner (eg. Doctors, Lawyers, Restaurants)
  • Locally-focused franchisee
  • Medium or large e-commerce business (i.e. greater than $1MM in annual sales)
  • Medium or large national or international business

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Pollywog, a Naming Agency

7760 France Avenue South, Suite 1100
Minneapolis, Minnesota 55435

(612) 326-4207

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Devon Thomas Tradewell