Business Overview

We're not your Mama's PR Firm! Concepts - not contacts! News Creation, to put it simply, is aggressive PR with much better tactics. It's a proven PR philosophy that creates the best concepts, pitches the most journalists and secures serious earned media. Our best stories are born from a timely an... read moreWe're not your Mama's PR Firm! Concepts - not contacts! News Creation, to put it simply, is aggressive PR with much better tactics. It's a proven PR philosophy that creates the best concepts, pitches the most journalists and secures serious earned media. Our best stories are born from a timely and topical (sometimes humour-based) editorial approach. We draw on our past professional lives as journalists to pitch the media with unique and engaging content that we know they can't ignore.

What Makes Us Different

Who we are and why we're Better ...

1) We have a sense of humour:

Our best stories are born from a timely and topical (sometimes humour-based) editorial approach.

2) We get tactical:

We leverage surveys, experts and 'Newsjacking' to create irresistible story pitches for the media.

3) We Go Big … Always!:

We don’t micro-pitch, we MASSIVELY pitch the media. The math is simple: create a story that is of interest to as many media

as possible so we can pitch as many media as possible and get as many hits as possible.

4) Ideas, not connections:

All PR people have connections and generally try to sell you by namedropping them. Although we have many relationships

with journalists, NONE of that matters if you don’t start with a great idea for your pitch.


5) We know how newsrooms and media really work:

We draw on our past professional lives as journalists to pitch the media with unique and engaging content that we know they

can't ignore (because we know the secret handshake.)

Read More
Locality
  • International
  • Domestic
  • Within a 60 mile radius of your office
Services
  • Web Design
  • Web Development
  • Mobile App Development
  • PPC
  • SEO
  • Social
  • Public Relations
  • Email Management
  • Content/Blogging
  • Local Listing
  • Reputation Management
  • Branding/Positioning
  • Marketing Consulting/Strategy
  • CRM Consulting
  • Marketing Automation Services
  • Inbound Marketing
  • User Experience/User Interface
  • Video Production
Minimum Monthly Budget
  • $250 - $500 monthly
  • $500 - $1,000 monthly
  • $1,000 - $2,000 monthly
  • $2,000 - $5,000 monthly
  • $5,000+ monthly
  • Unknown
Clients We Serve
  • Locally focused small business owner (eg. Doctors, Lawyers, Restaurants)
  • Locally focused franchisee
  • Small ecommerce business (i.e. less than $1MM in annual sales)
  • Medium or large e-commerce business (i.e. greater than $1MM in annual sales)
  • Medium or large national or international business
Types of Small Businesses We Work With
  • Generalists
  • Specialists

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Location
Location

Pointman News Creation

218 Queens Quay W #510
Toronto, Ontario M5J 2Y6

Icon phone(416) 855-9427

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Patrick McCaully