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Pointman News Creation

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218 QUEENS QUAY W #510
TORONTO, ONTARIO M5J 2Y6
+1 (416) 855-9427
Contact This Pro
218 QUEENS QUAY W #510
TORONTO, ONTARIO M5J 2Y6
+1 (416) 855-9427
Contact This Pro
Pointman News Creation
TORONTO, ONTARIO
no reviews yet
Business Summary
Service Area
International
Retainer-based Budget
$5,000+
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About Pointman News Creation
We're not your Mama's PR Firm! Concepts - not contacts! News Creation, to put it simply, is aggressive PR with much better tactics. It's a proven PR philosophy that creates the best concepts, pitches the most journalists and secures serious earned media. Our best stories are born from a timely and topical (sometimes humour-based) editorial approach. We draw on our past professional lives as journalists to pitch the media with unique and engaging content that we know they can't ignore.
What makes us different

Who we are and why we're Better ...

1) We have a sense of humour:

Our best stories are born from a timely and topical (sometimes humour-based) editorial approach.

2) We get tactical:

We leverage surveys, experts and 'Newsjacking' to create irresistible story pitches for the media.

3) We Go Big … Always!:

We don’t micro-pitch, we MASSIVELY pitch the media. The math is simple: create a story that is of interest to as many media

as possible so we can pitch as many media as possible and get as many hits as possible.

4) Ideas, not connections:

All PR people have connections and generally try to sell you by namedropping them. Although we have many relationships

with journalists, NONE of that matters if you don’t start with a great idea for your pitch.


5) We know how newsrooms and media really work:

We draw on our past professional lives as journalists to pitch the media with unique and engaging content that we know they

can't ignore (because we know the secret handshake.)

What We Do
  • Public Relations
Location
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Platforms We Support
  • SquareSpace
Who We Work With
Clients We Serve
  • Small e-commerce business (i.e. less than $1MM in annual sales)
  • Medium or large e-commerce business (i.e. greater than $1MM in annual sales)
  • Medium or large national or international business
Types of Businesses We Work With
  • Generalists