NRPR Group is the public relations agency of the future, serving consumer, digital, and enterprise technology companies. NRPR offers public relations, digital marketing, social media, marcomms, events, and thought leadership guidance, all of which impact a company’s marketing mix. We work closely with CEOs, executives, and internal PR/marketing teams to uncover specific passion, vision, and differentiators, and share those stories with appropriate audiences.
The NRPR team shares client stories with appropriate key audiences and educates clients on what public relations can and cannot do and how it works. With clear planning and cohesive messaging, NRPR strategically leads clients, helping them to hit identified business goals. The team are experts in building the media relationships needed to gain client trust and deliver what they need with the end result benefiting both clients and media through meaningful coverage.
The NRPR dream team consists of thinkers, storytellers and creatives specializing in publicity, social media and digital marketing. We’re passionate hard workers who think, work, and DO proactively – NOT waiting for clients or media to simply give direction. We work alongside our clients, instilling confidence that we’re there for them and care just as much about their business’ success as they do! The agency is staffed by strong writers, communicators, and doers who understand the value of relationships and continue to be the bridge that leads to long-lasting relationships between clients and the media and influencers who touch their key audiences.
A continually updated playbook, written by CEO and founder, Nicole Rodrigues, includes best practices and standards for conduct. She has also implemented weekly reading periods and discussions to assure staff are abreast of industry news and trends to be used for pitching and thought leadership. These activities translate into increased media coverage, sales leads, and revenue-generation in the millions for each client. Success breeds success and team members are more productive and motivated doing great PR work for clients.
The NRPR team works closely with client often at their offices, working together with them, getting to know the energy of the company, and tirelessly asking questions that could lead to future storytelling initiatives. The agency will only work with clients that allow access to high-level executives and welcome the team to become an entrenched part of the team.
From startups to publicly-traded companies, and Fortune 500 companies within consumer tech, fintech, enterprise, mobile, digital entertainment, lifestyle, sports, and consumer products industries, NRPR exists to serve the game changers and disruptors around the world who are passionate about their respective missions. NRPR Group grown its massive client roster from zero to 80+ projects and long-term contracts in just over five years. NRPR works closely with company CEOs and marketing staff to build messaging that resonate with media. Many clients are referrals based on the success with other clients or contacts made networking, and as a result of social media, thought leadership and Nicole’s participation in webinars, podcasts and interviews.
The NRPR team has a passion that clients recognize and see in the results achieved. This is in opposition to a lackadaisical, almost entitled way of doing PR. It has always been NRPR’s goal to keep ahead of trends. NRPR clients are already seeing the benefits of including data and analytics in reports from the agency. That said, we are always on the lookout for new tools to gather data that will help executives to explain PR/marketing value to board members and investors, or simply help them feel more comfortable with their investment in PR.
In 2019, NRPR will continue to expand and find new, innovative ways to serve its clients. In line with its vision, NRPR is increasing its presence across the San Francisco Bay Area, Los Angeles, Las Vegas, and New York.