Reviews & Profile for Movéo

A combination of pressures imposed by the structure of the external market

and by the changing demands of clients is placing traditional agencies at the

center of disruption:

• The growing complexity of platforms and channels companies must use to

reach customers means senior marketing executives are urgently looking

for agency partners capable of designing integrated, end-to-end, omnichannel

customer experiences.

• Senior marketing executives are being driven by the intense pressure to

control costs and maximize return on their marketing investment.

• The glaring need for partners to execute on strategies like the systematic

use of big data, or leveraging innovative technologies like artificial

intelligence, requires new skill sets that many agencies do not possess.

Since current agency model is ill equipped to address these issues effectively

or efficiently, Movéo has changed it.