A combination of pressures imposed by the structure of the external market
and by the changing demands of clients is placing traditional agencies at the
center of disruption:
• The growing complexity of platforms and channels companies must use to
reach customers means senior marketing executives are urgently looking
for agency partners capable of designing integrated, end-to-end, omnichannel
• Senior marketing executives are being driven by the intense pressure to
control costs and maximize return on their marketing investment.
• The glaring need for partners to execute on strategies like the systematic
use of big data, or leveraging innovative technologies like artificial
intelligence, requires new skill sets that many agencies do not possess.
Since current agency model is ill equipped to address these issues effectively
or efficiently, Movéo has changed it.