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When over 500 million (half a BILLION) people are watching video on Facebook every day, (Forbes), it’s probably not a bad place to be to reach consumers, and when another 65.3 million US homes have an internet enabled device capable of streaming content to the TV, which includes video game consoles, smart TVs or internet devices such as Roku, Apple TV, Google Chromecast or Amazon Fire TV, we know we have to shift our thinking by way of reaching today’s consumer. This applies even more if you are targeting the Hispanic market, which over indexes in digital media consumption, in just about every category (Nielsen Local Watch Report, 2018).

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