Marketing Matters is an agency that works exclusively with small and medium-sized consumer electronics and pro AV firms. For the past 22 years we've been the choice for companies like Bose and Sharp to launch new technology. We’ve helped take a startup company to $200 million dollars in sales in seven years. And, we've won 62 design and publishing awards for the work we've done.
One of the biggest challenges high-tech firms face is that they spend millions of dollars to create jaw-dropping, life changing, technology marvels then face a huge disconnect marketing these tech features for the benefit of the customer. The effect of this is that they have lost their launch investment then have a huge warehouse of unsold product inventory. We solve this problem through the Marketing Matters’ 5-step TWD (total world domination in your defined world) system where we maximize media and marketing exposure by eliminating the gap between what the engineers created and what the customer wants.
The reason we do this is because I’ve been a technology geek since I was a child. Science fiction was my first inspiration as I longed for a Star Trek medical tricorder and the Jetson’s flying car. When I started working with a consumer electronics company, in 1990, I knew I found my industry. And, I love working with innovative products that in many ways, really do help change how people experience life. To this day, I’m still enthralled with new tech.
If you speak with our customers, they will tell you that our passion, drive, creativity and relentless follow-up creates the buzz and publicity that moves products off the shelf. We’re known for taking inventory reports and turning them into reorders.