Our approach at Marketing By Kevin is to lead with a customer-focused approach in the form of value-based content that aids our target audiences in their buying decisions. I look at SEO plans similar to blueprints to an architect. A qualified architect would never stamp the site plans to approve the construction of a house or building without robust, secure, and most importantly up to code designs. I view marketing plans for products and business the same. If it's helping a local company, e-commerce website, a new blog, or any other business or product seeking growth, my first step is to explain the principals of SEO and how it can directly benefit them and their business. I start with the foundation of SEO so my clients can digest our developing marketing plan more effectively, understand what is needed, what and why spends are in place and the projected time frame of the project. If we can identify and better-set expectations from the start, then focus on the business drivers, its a win/win situation.