Reviews & Profile for Lopez Negrete Communications

Our biggest advantage and business differentiator is our strategic business unit and the proprietary tools and framework they create. The combination of business analytics, research, account planning teams at the heart of the agency and the big investments we make to empowering them through continued research, development, training and technology, allows us to create high-value strategic frameworks and tools that truly set us apart. From a local level, we are able to target specific DMAs and geo-fence select locations, which allows us to trigger surveys when customers enter or exit your point of interaction. The results provided are direct feedback of ad and creative testing, in-store experiences via photo diaries and competitive understanding of the market. With this information, we can put additional cultural texture behind the demographic and psychographic target profile information that we gather via other resources, such as Simmons, to provide a more complete picture of the customer and their needs and wants. This is the most solid cultural foundation we can provide to develop solid consumer insights and unique liquid ideas that drive engagement.   

Our second unique factor is ouir track record of delivering Maximum Return On Cultural Intelligence™: We have a sterling reputation and an unmatched track record of uncovering and applying unique, culturally-driven, actionable Hispanic insights and translating those into highly effective creative platforms that we produce, manage and measure. We are obsessive about ensuring that the manifestation of those insights actually happens not only at the platform level, but at every level of campaign deployment, in every touchpoint.