Reviews & Profile for Lobeline PR

I had high, high hopes for this firm. After all, the founder , Phil Lobel, had seemingly been in the music business for decades. Should be a straight shot to social media success, right? I could not have been more wrong, and to the tune of $10,000. The account manager/new business guy, Jamie Hurley, was pleasant enough during an in-person meeting, but FAILED to acknowledge that his firm had NO experience with our musical genre. FIRST RED FLAG. Obviously, the well-known musicians listed on the website were ancient history (a subsequent thorough perusal of current projects revealed only local 'LA-only' civic and small business projects). George Thorogood and The Trans Siberian Orchestra are currently nowhere to be found. HIGHLY misleading. Most egregious was the absolute lack of value of their social media strategizing (our primary reason for retaining this firm). Months after our relationship ended we came to realize that the Instagram and Facebook followers were a sham (possibly purchased?), providing absolutely no engagement whatsoever. Because the individuals assigned to the project had no knowledge of our musical genre, we had to continuously review, rework and micro-manage the content. Imagine a 'writer' who is unable to differentiate between the usage of THEN and THAN, and you'll have a good idea of the level of incompetence we were dealing with. We have since partnered with a world-class PR firm specializing in rock/metal music (Adrenaline PR out of New York City, headed up by the amazingly talented Maria Ferraro). Save yourself the hassle, aggravation and outrageous fees and move right along. Lobeline PR is past its prime.