Lifted Logic has never been a "typical" company. At a very young age, Adam learned the intricacies of running a successful digital business. He started his first company, 1Dawg, in the garage of his college house and quickly grew the site to over 20 million hits a month. 1Dawg was the first company to send a video from the internet to a cell phone and played a role in defining the Digital Millenium Copyright Act.
The primary goal of Lifted Logic was never to make money; the business' definition of success has always been about working hard, taking pride in the work that is done, focusing on client happiness and success, and fostering an enjoyable work environment for the talented employees. Adam and the Lifted Logic team have realized that if these goals are achieved, money will follow. The employees at Lifted Logic come from many different walks of life, but have learned that no matter the walk, they can still be the best in their craft.
When establishing what makes Lifted Logic different, it's been said that the Lifted Logic team not only thinks outside the box, but denies the existence of the box entirely.