A four-phase framework based on 20+ years of combined experience, research, application, and a collection of the best practices from top marketing consultants around the world. Each phase is designed to increase the volume of qualified inquiries and enhance the conversion rates across the various marketing channels.
Select a marketing channel to drive relevant traffic to the business website, capture information of qualified leads, and scheduling appointments.
The goal of this stage is to increase profitability for the above marketing channel by increasing the shortening the length of the sales process.
The first element to focus is to proactively set up a lead scoring process and follow up automation through SMS/email to prompt leads to schedule meetings right away.
The second element is on-boarding a call center to free up your time and increase lead response time. The call center will follow up with all your leads and schedule appointments on your behalf.
The third element is to set up a long term nurturing campaign (email/retargeting ads) for leads who aren’t qualified yet. These leads will be nurtured with valuable content until they are ready to make a purchase.
The goal is to increase the volume of leads generated by expanding to new marketing channels. We are able to diversify our digital assets and mitigate the risk of depending only on 3 marketing channels to generate leads.
The goal is to enhance the sales team and sales process.