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Reviews & Profile for Lexicon Branding

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Lexicon is a brand development company. We focus exclusively on the foundation of every new brand: its name. Our experience and credentials are unmatched in the industry. Our goal is to develop brand names that offer an original point of view within a category. Our mantra: 'yes to new ideas.'

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Services We Provide (1)

Naming

Business Overview

Medium, Enterprise

$10,000 or more

B2B

International

21–50

Industry Expertise (6)

AutomotiveBusiness ServicesEntertainmentFinanceHealthcareStartups

What Makes Us Different?

Sonos, Swiffer, Dasani, PowerBook, Febreze, Pentium, BlackBerry, OnStar — all brand names created by Lexicon Branding. Since 1982, Lexicon has successfully completed more than 3900 assignments with clients in 19 countries. That is experience that you can count on. Over $350 billion dollars of products have been sold that carry a Lexicon-created brand name.

Why do some brand names generate interest and excitement while others simply go unnoticed? The answer lies in how words and phrases connect to thought and emotion to deliver a relevant but unexpected new idea. No other company knows more about how to develop brand names that connect a company with its consumers than Lexicon.

Lexicon Branding is the most inventive company in the category. Our approach combines strategy and creative development, linguistic analysis, trademark assessments, and consumer research to develop brand names, brand architecture models and descriptive solutions that support both business and marketing goals. No other firm integrates these elements as seamlessly or comprehensively as Lexicon. Our WorldBrand® program insures that a Lexicon brand name can travel the world.

While creativity and originality drive our work, we support our creative approach by making deep investments in linguistic and cognitive science research and proprietary software to support our naming projects. Our consumer research models have been designed specifically for evaluating names and nomenclature.

With a staff of more than 27 professionals and offices in Sausalito, California and Amsterdam, Netherlands, our programs can be as timely as 4 weeks.

David Placek, the company’s president and founder is recognized as one of the world’s leading authorities on branding issues and the development and selection of brand names.