As opposed to the classic Pay-Per-Click agency, we don’t stop at generating more traffic via your paid ads. We operate as a PPC/CRO hybrid agency for a very specific reason — you can't successfully optimize your PPC campaigns and paid search budgets without focusing on increasing your conversion rates too.
In the PPC world, where you're literally paying for every visitor that successfully clicks through your ads, it's vital that you can make the most of the traffic you're paying for. If not, you may have the world's most successful campaign and fail to convert any of the traffic your ads generate — which means you're paying for all those clicks but not making any money from them.
This is why ROAS and ROI are at the root of KlientBoost's focus.
Instead of focusing our strategies and optimization on generating more clicks or focusing on only improving micro metrics, we focus on increasing the percentage of traffic that successfully converts from visitor to lead and from lead to sale (or converts as a sale for eCommerce). By focusing on conversion rate optimization (CRO) as well, we're able to generate more revenue from the same amount of ad spend in your paid campaigns, which allows us to increase your budget confidently while continuing to increase your sales, profit, and ROI.
This reverse-engineered optimization process is the result of our root philosophy — targeting the lowest hanging fruit first for the most significant changes with the most effective time investment.
We emphasize implementing changes to your accounts and landing pages that will yield the biggest changes from the smallest effort. When combined with our ROI-focused strategies, we are able to generate massive increases in the Key Performance Indicators (KPIs) that matter most to you. We skip vanity metrics altogether and go straight for what is going to make you the most money.