By managing the following Social Media components on behalf of our clients, we ensure the desired goals are tracked, measured and met. We work with clients every step of the way, including: Development of a Project Strategy Map including keywords and a business description for sharing across digital properties. These keywords will be linked to revenue generating products/services and tied to editorial content created using the selected frequency & cost schedule below.
A Social Media Audit is completed to determine whether all media properties are aligned with brand positioning. Completion of agreed upon social media profiles, those under consideration include Facebook, LinkedIn, Twitter, and Google+. Includes accurate update of business information including address, hours, mission, about us, business description using keywords, etc. Completed profiles to be established and shared.
Search Engine Optimization (SEO) is the art of making sure those looking for your product or service can find your business using one of the major search engines. The most powerful search engine is of course, Google.
We work with your business to implement a search strategy based on data. With keyword research and data, we can consistently measure the progress of our approach. Our reporting indicates whether progress is being made towards our goals or if alternative strategies should be considered.
With each SEO Campaign, we research keywords to determine opportunities that prospects are actually searching for. How customers are searching for your product/service.
The artistry of crafting a search engine optimization campaign is increasingly conducted scientifically. Research on industry competitors allows for targeted strategies to be crafted in areas of opportunity. Accurate monthly keyword traffic can be pulled using Google Analytics, sharable content can be researched, and accurate rank reports providing snapshots of progress.