InDigiMar, Inc is a Growth Driven Design Company. For those of you who are not familiar with Growth Driven Design, it’s a new way to approach web design where you form a strategy, based on data, to get a launch pad website up and running in a fraction of the time. Then over time, continuously improve upon it by using data to form hypotheses and test them for effectiveness.
A website can look great and still fail to provide the results businesses are looking for. One of the most critical aspects of Growth Driven Design is that it helps a small business to focus all it’s efforts on conversion rate optimization, but what does that mean? It means that all the content on a website is geared towards one goal and that goal is lead generation. InDigiMar takes the time to get to know our clients and their business. We focus on determining specific conversion points throughout the website that can be tracked for effectiveness.
So how do we determine if a conversion point is useful? We move into the second phase of a Growth Driven Design project which is to evaluate the data collected by the website. This methodology helps business owners to focus on results and not on personal preferences. A site has a goal, and it is vital that the site meet that goal, so we help business owners to balance their own opinions about content with actual data about how that content is being utilized by visitors.
One the advantages to a growth driven design project is that once the launchpad site is developed and live, our digital marketing specialists take the time to ensure that our customers are getting the true value that their website can provide. Continuous development based on real data helps the website to achieve it’s full potential whether that is building additional pages, adding functionality, or boosting marketing campaigns to bring traffic into specific conversion points.
The days of building a website and assuming that visitors will flock to it are unfortunately over. Websites like business plans need to be evaluated on a consistent basis to ensure that the website is hitting the correct conversion rates and sometimes just changing a title on a page can increase the visitation to that page. Growth Driven Design is based on A/B testing which allows the business owner to try out new content and functionality to see how the changes may affect user behavior. Through ongoing testing, business owners end up with a very effective website and marketing plan that generates real results.
As a Growth Driven Web Design Company, we offer so much more than graphic design and development. We take a holistic approach toward your business and use your website as the center of your marketing efforts. By analyzing the data, planning the strategy, implementing hypotheses and evaluating their effectiveness your website is a living, breathing, adaptable arm of your business that can bring value by being more than just an online brochure.