Reviews & Profile for Inbound Blend | Digital Marketing

The Right Tools. The Right Solution.
  
We are often asked, “What will you do to increase leads for my business?”.  Honestly? We don’t know…at least not yet.  We need to meet with you and better understand where you are today and your goals for growth.  Then and only then can we create a plan of what means to achieve those goals makes the most sense for your business and your budget.

First things first, we need to determine who are your ideal clients.  This is an important first step and will affect what, how and where we communicate with them.

We find that taking a look at your last 10 clients helps identify trends and groups that may be worth giving more focus.

Key Messages are the aspects of your product or services that we need to convey to our target audience. Our goal is to be as clear as possible as soon as possible. People typically initially get interested based on logic, however, become clients based on emotion.

Next, we need to determine and implement the best way to communicate your key messages to your target audience. This will be determined in part by your budget and ability to handle new business.

Finally, we will need to track the performance of the marketing. Making tweaks along the way and determining what works and what doesn’t.

How does this work?
Look we get it: You are busy running the day to day of your small business.  Our job is to help by finding your target audience, crafting an effective message and delivering it to them in the most cost effective way possible.  Our goal  is to generate INBOUND leads to BLEND in with your current outbound sales efforts.

Our Purpose
Our purpose is to serve small businesses that cannot afford to hire a full time marketing person.  We bring large company marketing know how that fits small company budgets.

What is Outsourced Inbound Marketing?
Outsourced inbound marketing is the art of handing over the marketing demands of a business to a marketing agency. This offers three distinct benefits: For one, companies can access higher quality talent that they might ordinarily be able to attract into an in-house department.
Secondly, outsourcing negates the need for an in-house team, thus reducing overhead – clients can literally operate with a bare bones marketing team, or even none at all.
Thirdly, outsourcing reduces or eliminates the need for multiple, biased specialist agencies – all the marketing requirements are catered for by one centralized agency offering media-neutral and discipline-neutral marketing.