We are small by design. The benefit is that we can measurably impact our client’s business.
The trade-off is that we can only take on a limited number of clients, requiring us to be selective in terms of fit.
We take on clients both large and small alike. What we look for in prospective accounts are like-minded leaders. We want clients who are confident. Who believe in collaboration as much as we do and enthusiastically want to be part of the process.
We want clients that challenge us. And clients that want to be challenged.
But most of all, we want clients who are committed to making a difference. Clients that embrace smart strategic thinking and never-before-seen creativity. Clients that embrace the opportunity to learn from mistakes as much as they celebrate the success that comes from it.
The ultimate risk is to do work that’s safe. Here’s how it happens: You start with a big idea. Something magnificently different. Something that grabs people by the brain stem and squeezes.
Many are called to judge the big idea, to offer criticism. And many offer good feedback. A few, however, are nervous. They like it, but…
There are some things that they would like removed— very small things, mind you, just the sharp, dangerous edges. Anything that could poke someone.
And since the requests seem so minor, who can refuse them?
So corners are sanded off.
Edges are filed down. Until the
big idea becomes a featureless lump of bland.
It’s rolled out into the world to a collective yawn.
Producing a “safe” idea is the ultimate risk. You risk being ignored. You risk throwing all your marketing money into the dark oubliette of homogeneity. The safest, surest approach to success is to create experiences that poke and prod. Ideas that make people laugh and cry, that are covered with corners that incite and edges that fascinate.
The sharp corners are the big ideas. It’s better to sharpen.
It’s better to be dangerous.
New-School Anchor Agency
Hunt Adkins is a new-school anchor agency focused on outcome above all else. Our model is customized by client based on their priority goals and needs. For some clients, this may be support that entails a constant stream of new ideas, tacking the cultural winds and failing fast. For others, it’s finding opportunity to be revolutionary in evolution and steering the brand a few degrees so that over time it reaches a destination very different from where it started.
Regardless of the path to collaborative success—we believe that a relentless commitment to shared learning, partnership, agnostic solutions and challenger mentality is critical in leapfrogging status quo and any obstacles that keep us from shared goals.