Reviews & Profile for Gumas
4.9 | 12 verified reviews |
Services We Provide (23)
Business Overview
Small, Medium, Enterprise
$10,000 or more
$5,000 or more, monthly
B2C, B2B
National
21–50
$10M+
Technologies We Support (2)
Industry Expertise (1)
Marketing Manager
5/5 | May 19, 2020
As a medical device manufacturer, we compete in messaging space against global pharma companies with seemingly unlimited communication budgets. The team at Gumas helps amplify and differentiate our voice, while maintaining credibility in our messaging to customers. Their guidance has helped us gain traction on our social platforms, as well as expanding into media formats that would likely have been out of reach without their expertise. With this experienced team in our corner, our budgets go further and our brands benefit.
Clinical Manager/ Monaghan Medical Corporation
5/5 | May 28, 2020
Gumas has done excellent work for our company! They are extremely creative, timely, and can adjust quickly to our diverse and changing needs. What stands out most for me is the fact that their WHOLE team is involved and engaged on every level; not only with the day to day management, but also knowing our products and our people inside and out. We are incredibly happy to be part of the Gumas family!
Global Product Marketing Lead
5/5 | April 29, 2020
Gumas was hired by Varian to help with the brand refresh for the Brachytherapy Business Unit. Starting with market research, Gumas was able to identify our deficits and opportunities with our customers. John, Janeah and Craig developed our brand strategy, tag line, logos and content development. In our first year after launch, we saw a 24% increase in sales (5 prior years had been flat). In addition to re-energizing the Varian business, it has also helped to re-energize the brachytherapy treatment modalities. We saw our competitors emulate our content / brand elements. We also had business partners who like the tagline so well that they wanted to use it in their marketing. Overall, working with Gumas is a delight and enables us to be leaders in the marketplace.
Marketing Manager
5/5 | May 19, 2020
As a medical device manufacturer, we compete in messaging space against global pharma companies with seemingly unlimited communication budgets. The team at Gumas helps amplify and differentiate our voice, while maintaining credibility in our messaging to customers. Their guidance has helped us gain traction on our social platforms, as well as expanding into media formats that would likely have been out of reach without their expertise. With this experienced team in our corner, our budgets go further and our brands benefit.
Clinical Manager/ Monaghan Medical Corporation
5/5 | May 28, 2020
Gumas has done excellent work for our company! They are extremely creative, timely, and can adjust quickly to our diverse and changing needs. What stands out most for me is the fact that their WHOLE team is involved and engaged on every level; not only with the day to day management, but also knowing our products and our people inside and out. We are incredibly happy to be part of the Gumas family!
Global Product Marketing Lead
5/5 | April 29, 2020
Gumas was hired by Varian to help with the brand refresh for the Brachytherapy Business Unit. Starting with market research, Gumas was able to identify our deficits and opportunities with our customers. John, Janeah and Craig developed our brand strategy, tag line, logos and content development. In our first year after launch, we saw a 24% increase in sales (5 prior years had been flat). In addition to re-energizing the Varian business, it has also helped to re-energize the brachytherapy treatment modalities. We saw our competitors emulate our content / brand elements. We also had business partners who like the tagline so well that they wanted to use it in their marketing. Overall, working with Gumas is a delight and enables us to be leaders in the marketplace.
Marketing Manager
5/5 | May 19, 2020
As a medical device manufacturer, we compete in messaging space against global pharma companies with seemingly unlimited communication budgets. The team at Gumas helps amplify and differentiate our voice, while maintaining credibility in our messaging to customers. Their guidance has helped us gain traction on our social platforms, as well as expanding into media formats that would likely have been out of reach without their expertise. With this experienced team in our corner, our budgets go further and our brands benefit.
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What Makes Us Different?
Gumas is the country's foremost expert on Challenger Brand Marketing®; a term trademarked to Gumas. Challenger Brands are organizations that find themselves up against better resourced competitors. Regardless of size or industry, Challenger Brands simply can’t afford to go toe-to-toe with the gorillas in their industry.
Challenger Brand Marketing® is unlike traditional marketing. If you but lack financial resources of your deeper-pocketed competitors, your marketing efforts will likely fall short.
Our 5-Step Challenger Brand approach ensures your brand's messaging emotionally connects with your prospect in a compelling way that drives them to action. This eliminates guessing and uncovers that singular point of difference that will make you famous. Our comprehensive Research (Step 1) leads to the messaging and marketing Strategy (Step2); the Strategy drives the Creative (Step 3). Once the design is in place, the Activation plan (Step 4) is put in motion to completely surround the prospect. The final Manage phase (Step 5) is our ongoing measurement, modification and management of all activities to maximize ongoing results.
Founded in 1984, Gumas is a full service branding, advertising and digital marketing agency dedicated to providing Challenger Brands with everything they need under one roof. From research, strategy development, creative design, digital media (including web, search, social and everything in between), our goal is to create a marketing strategy specifically designed to help your Challenger Brand thrive.
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