Gumas is a full service branding, advertising & digital marketing agency passionately dedicated to helping Challenger Brands take on their industry gorillas, and win. We'll help you challenge your better resourced competitors allowing you to achieve your vision of marketing and financial success.

What Makes Us Different

Gumas is the country's foremost expert on Challenger Brand Marketing®; a term trademarked to Gumas.  Challenger Brands are organizations that find themselves up against better resourced competitors. Regardless of size or industry, Challenger Brands simply can’t afford to go toe-to-toe with the gorillas in their industry.

Challenger Brand Marketing® is unlike traditional marketing. If you but lack financial resources of your deeper-pocketed competitors, your marketing efforts will likely fall sho...


Employees: 21-50

Annual Revenue: $10M+

Year Founded: 1984

Service Area: National

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What we do

  • Web Design
  • Web Development
  • Pay-Per-Click
  • Search Engine Optimization
  • Social Media Marketing
  • Public Relations
  • Email Marketing
  • Content Marketing
  • Local Listing
  • Reputation Management
  • Branding/Positioning
  • Marketing Consulting/Strategy
  • Customer Relationship Management
  • Inbound Marketing
  • User Experience/User Interface
  • Video Production
  • Advertising
  • Graphic Design
  • Digital Marketing
  • Market Research
  • Demand Gen
  • Influencer Marketing

Who we work with

Types of Small Businesses We Work With
  • Generalists
Web Platforms We Support
  • WordPress
  • Google Analytics
  • NetSuite
  • Microsoft Dynamics
  • Adobe Creative Suite
  • HTML
  • WooCommerce
  • Shopify
  • Magento
  • Mail Chimp
  • Constant Contact
Commercial Focus
  • b2b
  • b2c
Clients We Serve
  • Locally-focused franchisee
  • Medium or large e-commerce business (i.e. greater than $1MM in annual sales)
  • Start-ups
  • Medium or large national or international business


Retainer-based Budget
  • $5,000+
  • per month
Project-based Budget
  • Starting at $10,000
  • per project
Reviews (1-5 of 5)

Drew McLellan


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I would highly recommend Gumas to anyone who wants to increase marketshare, upsell their current clients and/or to improve their brand/positioning.

John Floyd Sr.


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Every aspect of working with all of the Gumas team on many varying projects both in design and scope has been a total success and would highly recommend them. Will continue to do so in the future.

Craig Vandermause


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The Gumas team is as good as it gets. I have hired Gumas at multiple organizations to get the team's expertise. They are thoughtful, strategic and a team that you want on your side when trying to get your brand visible in the marketplace, especially if you are a challenger brand. I highly recommend the Gumas team for most any branding solution you are seeking as they will have the right answers for you and your team and are absolutely wonderful to work with!

Craig Barnes


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Gumas is the ultimate business partner. They approach marketing challenges as business challenges. Their “”Challenger Brand” methodology is a key differentiator.

Doug Hupke


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John Gumas and his team are an outstanding group to work with. Their collaborative approach to creating a high quality marketing program for our organization provided us results beyond our expectations.

Reviews (1-5 of 5)


99 Shotwell Street
San Francisco, California 94103

(415) 621-7575

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Frosene Phillips