Gumas is the country's foremost expert on Challenger Brand Marketing®; a term trademarked to Gumas. Challenger Brands are organizations that find themselves up against better resourced competitors. Regardless of size or industry, Challenger Brands simply can’t afford to go toe-to-toe with the gorillas in their industry.
Challenger Brand Marketing® is unlike traditional marketing. If you but lack financial resources of your deeper-pocketed competitors, your marketing efforts will likely fall short.
Our 5-Step Challenger Brand approach ensures your brand's messaging emotionally connects with your prospect in a compelling way that drives them to action. This eliminates guessing and uncovers that singular point of difference that will make you famous. Our comprehensive Research (Step 1) leads to the messaging and marketing Strategy (Step2); the Strategy drives the Creative (Step 3). Once the design is in place, the Activation plan (Step 4) is put in motion to completely surround the prospect. The final Manage phase (Step 5) is our ongoing measurement, modification and management of all activities to maximize ongoing results.
Founded in 1984, Gumas is a full service branding, advertising and digital marketing agency dedicated to providing Challenger Brands with everything they need under one roof. From research, strategy development, creative design, digital media (including web, search, social and everything in between), our goal is to create a marketing strategy specifically designed to help your Challenger Brand thrive.