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99 SHOTWELL STREET
SAN FRANCISCO, CALIFORNIA 94103
+1 (415) 449-9470
Contact This Pro
Awards & Certifications
Business Summary
Number of employees
21–50
Commercial Focus
B2B, B2C
Service Area
National
Annual Revenue
$10M+
Project Based Budget
$10,000+
Retainer-based Budget
$5,000+
12 Reviews in Total
92%
8%
0%
0%
0%
100%
Positive
About Gumas
Gumas is a full service branding, advertising & digital marketing agency passionately dedicated to helping Challenger Brands take on their industry gorillas, and win. We'll help you challenge your better resourced competitors allowing you to achieve your vision of marketing and financial success.
What makes us different

Gumas is the country's foremost expert on Challenger Brand Marketing®; a term trademarked to Gumas.  Challenger Brands are organizations that find themselves up against better resourced competitors. Regardless of size or industry, Challenger Brands simply can’t afford to go toe-to-toe with the gorillas in their industry.


Challenger Brand Marketing® is unlike traditional marketing. If you but lack financial resources of your deeper-pocketed competitors, your marketing efforts will likely fall short. 

 

Our 5-Step Challenger Brand approach ensures your brand's messaging emotionally connects with your prospect in a compelling way that drives them to action. This eliminates guessing and uncovers that singular point of difference that will make you famous. Our comprehensive Research (Step 1) leads to the messaging and marketing Strategy (Step2); the Strategy drives the Creative (Step 3). Once the design is in place, the Activation plan (Step 4) is put in motion to completely surround the prospect. The final Manage phase (Step 5) is our ongoing measurement, modification and management of all activities to maximize ongoing results.


Founded in 1984, Gumas is a full service branding, advertising and digital marketing agency dedicated to providing Challenger Brands with everything they need under one roof. From research, strategy development, creative design, digital media (including web, search, social and everything in between), our goal is to create a marketing strategy specifically designed to help your Challenger Brand thrive.

What We Do
  • Advertising
  • Branding/Positioning
  • Content Marketing
  • Customer Relationship Management
  • Demand Gen
  • Digital Marketing
  • Email Marketing
  • Graphic Design
  • Inbound Marketing
  • Influencer Marketing
  • Local Listing
  • Market Research
  • Marketing Consulting/Strategy
  • Naming
  • Pay-Per-Click
  • Public Relations
  • Reputation Management
  • Search Engine Optimization
  • Social Media Marketing
  • User Experience/User Interface
  • Video Production
  • Web Design
  • Web Development
Gumas Reviews
Showing 1-5 of 12
05/28/2020
Validated by UpCity
Communication
10/10
Knowledge
10/10
Web Design
Social Media Marketing
Web Development
Content Marketing
+ 7 more

Overall Experience
Gumas has done excellent work for our company! They are extremely creative, timely, and can adjust quickly to our diverse and changing needs. What stands out most for me is the fact that their WHOLE team is involved and engaged on every level; not only with the day to day management, but also knowing our products and our people inside and out. We are incredibly happy to be part of the Gumas family!
05/19/2020
Validated by UpCity
Communication
10/10
Knowledge
10/10
Web Design
Pay-Per-Click
Search Engine Optimization
Reputation Management
+ 13 more

Overall Experience
As a medical device manufacturer, we compete in messaging space against global pharma companies with seemingly unlimited communication budgets. The team at Gumas helps amplify and differentiate our voice, while maintaining credibility in our messaging to customers. Their guidance has helped us gain traction on our social platforms, as well as expanding into media formats that would likely have been out of reach without their expertise. With this experienced team in our corner, our budgets go further and our brands benefit.
04/29/2020
Validated by UpCity
Communication
10/10
Knowledge
10/10
Budgets
$10k+
more...
Social Media Marketing
Content Marketing
Branding/Positioning
Marketing Consulting/Strategy
+ 9 more

Overall Experience
Gumas was hired by Varian to help with the brand refresh for the Brachytherapy Business Unit. Starting with market research, Gumas was able to identify our deficits and opportunities with our customers. John, Janeah and Craig developed our brand strategy, tag line, logos and content development. In our first year after launch, we saw a 24% increase in sales (5 prior years had been flat). In addition to re-energizing the Varian business, it has also helped to re-energize the brachytherapy treatment modalities. We saw our competitors emulate our content / brand elements. We also had business partners who like the tagline so well that they wanted to use it in their marketing. Overall, working with Gumas is a delight and enables us to be leaders in the marketplace.
04/21/2020
Validated by UpCity
Communication
9/10
Knowledge
9/10
Budgets
$10k+
$5k+
more...
Web Design
Digital Marketing

Overall Experience
Gumas has been KeyPoint Credit Union's trusted partner for many years. They help us formulate and manage our very successful digital marketing campaigns. They also designed our sleek, modern new website. The team is super responsive to our dynamic needs as a locally-based financial institution.
04/21/2020
Validated by UpCity
Communication
10/10
Knowledge
10/10
Budgets
$10k+
$2k - $5k
more...
Web Design
Search Engine Optimization
Reputation Management
Social Media Marketing
+ 14 more

Overall Experience
Hard working group always providing fresh marketing ideas. Very accessible and easy in which to communicate. I can’t say enough about the quality of the Gumas group. I would highly recommend any of the services Gumas provides.
Back to Top
Showing 1-5 of 12
12 Reviews in Total
92%
8%
0%
0%
0%
100%
Positive
Platforms We Support
  • Active Campaign
  • Adobe Creative Suite
  • Constant Contact
  • Google Analytics
  • HTML
  • Hubspot
  • Magento
Who We Work With
Clients We Serve
  • Small Businesses: 1–250 employees
  • Medium Businesses: 251–999 employees
  • Enterprise Businesses: 1000+ employees
Types of Businesses We Work With
  • Business Services
Our Awards & Certifications
Certifications
  • Local Excellence Award Winner