Marketing for businesses that sell a product is very different from marketing a professional service or healthcare company. You’re not selling a tangible widget; you’re selling a combination of your time, skills, and experience, and your clients may not receive the full benefit of your work for months or even years.

Your marketing has to clearly convey to people what you do, what you offer, what your qualifications mean, how you are different from your competitors, and, most importantly, why you are worth what you charge. We know how difficult this can be, because our first careers were in professional services. We know how to do this.