Who we help and how
We help expert B2B manufacturers create online marketing and sales strategies that identify, attract, engage and drive sales with ideal-fit customers.
Manufacturers seek our expertise when they’re:
How we help solve these problems
We start by listening to you. What outcome do you want to achieve? With what type of customer? And and in what timeframe? Next, if both we and you believe there’s a fit, we follow our proven process to design your Industrial Marketing Road Map – a documented plan of action for achieving that exact outcome. And finally, we’ll implement (or guide your team through the implementation of) your action plan through a combination of content marketing, SEO, website optimization, email, account-based marketing and sales enablement.
Three things make us different
1. Industrial is our niche
We work with B2B manufacturers. We’re at our best with companies that possess deep expertise in their lines of business and sell complex, customized products or solutions that require a long and highly-consultative sales process.
2. We leverage our clients’ expertise
We help our clients harness their knowledge and convert it into marketing and sales content that addresses the problems, goals and related questions of the buying process influencers at ideal-fit accounts.
3. Revenue is our success metric
If you’re not generating more sales and at a higher margin, we’re not doing our job. We’ll hold ourselves responsible for helping you integrate your marketing and sales initiatives into a business development unit that produces a significant and measurable ROI.