Reviews & Profile for FulcrumTech

FulcrumTech’s keen focus on driving measurable results from the email channel to successfully grow your business is what sets us apart from other email-marketing agencies. We have a proprietary, proven method of predicting financial outcomes for your email-marketing program that leverages ROI Goalsetter™—our award-winning return-on-investment (ROI) financial modeling tool. Throughout every email engagement, we combine our unique data-driven approach with innovative creative to effectively manage and continually improve your email-marketing campaigns.

FulcrumTech’s team of trained and certified email-marketing specialists works relentlessly to ensure your success. We provide a broad base of B2B and B2C clients with the following primary email-marketing services:

•   Promotional email campaign development and production
•   Email campaign management
•   Email newsletter development and production
•   Email service provider (ESP) evaluation and selection
•   Deliverability testing and improvement
•   Creative services, including wireframes, design, and copywriting
•   Template and email coding in email-compliant HTML
•   Application programming interface (API) integration
•   Email optimization and improvement
•   Landing-page development and optimization
•   Email analytics reporting and analysis
•   Email distribution
•   CAN-SPAM training.

FulcrumTech was founded in 2004 by Mitch Lapides, an online and e-commerce executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. In each situation, Mitch used his strategic planning, marketing, IT management, software product development, and product management skills to drive results.

Mitch has completed multiple financial and organizational turnarounds and consistently delivered double-digit revenue growth while reliably managing every budget dollar. His experience spans across many industries with an emphasis in the publishing, pharmaceutical, education, healthcare, and software sectors. In senior executive positions, he built and managed leading electronic publishing enterprises at Gartner, Reed Elsevier, Springhouse Corporation, and U.S. Pharmacopeia.

Having lived and breathed email since 2004, the FulcrumTech team brings deep experience in email marketing to help you at every step of the way. No matter what level of maturity your email program is at, FulcrumTech can help you dramatically improve your campaign performance results and email ROI.