Reviews & Profile for Fresh Content

Fresh Content handles all of the duties of a video production company with an even higher standard of quality, it also can dig into the purpose and desired outcome of a video campaign: Where the video will live, who is the target market, what problem the video will solve, how video fits in with your marketing, what kind of video will best serve your customer or represent your business and how you will measure results. Fresh Content is a video production company with content agency characteristics. Fresh Content is interested in why you want or need to create video content. Fresh Content knows how important your dollars are and how far they need to go. So working with Fresh Content means you're getting real bang for your buck. Fresh Content capabilities include video production, full commercial production capabilities, motion design, 2d & 3d animation and motion graphics, concept development and full post production solutions.

Style Matters. What Type Of Video Do You Want To Make?

So many options. Creating your first business explainer video, brand anthem, mood film, product features video, etc. can be a pretty intimidating process. There are so many questions to answer. A lot of those questions involve terms that are new to any novice video maker. One of the first questions anyone bidding on your video will ask, is what type of video do you want to make? Which is when most people say, I don’t know.

Live Action

There are several types of live action video content including traditional commercial production, brand stories, anthems, and digital short form content where the footage is all shot by a team of experienced video storytellers based on a script versus a video built using pre-filmed stock footage. As babies, we seek out human faces when viewing the world around us. This is an extremely powerful trait that marketers increasingly exploit throughout marketing campaigns. And a strong reason to consider using live action video, if your budget allows for it. Live action, naturally, has a few limitations built into the medium. You are limited to visuals that are naturally attainable for humans, but with the accessibility of drones, digital cameras that can be stuck practically everywhere, and the explosion of video content producers worldwide, the options are increasingly endless. 

Animation

Animation is a large umbrella label for a number of different video types. In addition to a wide range of animation types, many animated videos will mix a number of these types together in a single video. Animation gives you a lot of flexibility in regards to the style and tone of the video you produce. Some videos rely on a character-driven story, others use icons to build a compelling story, and others offer a first-person view of your product in action.

No matter the vision, it is easy for an animated video to rack up costs. The more complex it is (character’s, colors, animated elements, etc) the longer it will take to produce and the higher the cost will be. Anyone who is considering producing an animated video should start discussing the project with producers before getting too attached to a specific concept.

Fresh Content has extensive experience planning, executing, and utilizing both Live Action and Animation. Contact us to make your marketing dreams come true, professionally and on budget, every time.