Are you stuck with flavour-of-the-month marketing?
You know what this looks like: The sales leader or owner says you need more leads or more customers. And you need them now.
The marketing person needs to do something. But what?
What should you focus on? Advertising, SEO, Content, Direct, Social Media? What about that article or book you read that says that you need to focus on the latest greatest thing? What are your competitors doing? What tools do you need? What skills should you hire for? What can you afford? Bottom line - are your marketing efforts delivering measurable ROI? The reactive approach to marketing rarely works.
Marketing can be confusing. If you haven’t considered the full Marketing Hourglass (or funnel, waterfall, cycle, infinity loop, pipeline, etc., pick whichever term you prefer), and put the right steps and systems and processes at every step to move leads through to sales, your efforts will be scattershot.
We’ve seen the same problems over and over again. The short-term, quick fix approach to marketing rarely works. And if it does, it’s probably by accident rather than by design.
Good marketing takes hard work, commitment and sustained efforts to build a sustainable, repeatable system and process for your business.
The Good News
1. We can guide you through what works and what doesn't.
2. We'll help you prioritize to get the highest impact for your efforts.
3. We can coach you step-by-step in implementing integrated marketing programs that actually get results.
With 20+ years and over >$40M in marketing spend managed, we can guide you through what works and what doesn't, and where to focus to get the best results. We've helped businesses like yours countless times.
We know what approach to take because we've been accountable for marketing results within businesses. We've built teams, hired agencies and vendors, and had to deliver on marketing objectives like sales leads, product & services sales, product profitability, customer profitability, and EBITDA. Yes we've also been responsible for brand awareness and familiarity, customer satisfaction, and even employee satisfaction, but at the end of the day we know that everything you're doing in marketing needs to help your bottom line.
At Fixyr we believe
What are you waiting for?
Fix Your Marketing. Get RESULT$.