Reviews & Profile for Farinella

People come to us when they're struggling to communicate that one big thing that helps them stand out in a crowd. We've learned over the years that the most successful engagements start with a holistic look at a company and then building a strategy that answers their pain points. Once those two activities are completed, it becomes clear what a company needs to drive business. 

Our experience shows that successful marketing campaigns (whether that's over a number of months or years) are completely integrated efforts, ensuring that branding supports communications and that supports advertising and that supports content marketing and that supports social media. Add PR and IR to that mix and then companies find a synergy that moves the needle. 

We've learned to take an integrated approach after (frankly) some failures early in our agency's existence. Building a great website is fantastic, but if there's not constant outreach via content marketing/social media/email blasts, then that website is useless. An uber-creative advertising campaign will catch eyeballs, but if there's nothing for a potential client to look at after that one ad then it's a waste of money. 

What makes Farinella different is that we think beyond the assignment. When we're hired for a branding project we talk about how the brand's voice can be communicated down the road. When we're hired for an advertising campaign, we look at the rest of the company's communications devices to make sure everything is complementary. 

The Democracy of Good Ideas concept helps us stand apart (we think) as well. Here's what that means to us: we believe our number one goal is to help our clients grow efficiently and quickly. Period. End of story. So, all of our efforts are trained on that one goal and we have no ego on how that happens. Our team is going to study your industry, your business, and your competition. We're going to look for ways to help you stand out. BUT -- you know your industry, business, and (hopefully) your competition better than we ever could. We rely on that to uncover the Best Idea. The Democracy of Good Ideas concept means that we are working on the project together. "Partners" is overdone these days, but that's what we're aiming for in every engagement.

That's a lot of information. What makes us different? We're passionate and we going to do everything in our power to help you become noteworthy.

Let's Go.