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In today’s world, consumers rarely have to interact with traditional forms of marketing before making a purchase decision. When a prospective customer is considering your product or service, most, if not all, of their research is done online. You’d be hard pressed to find a company who isn’t engaging in some kind of digital marketing. If you have a website, you’re participating in digital marketing. The question is, are you using digital marketing to its greatest advantage for your business?
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