An MBA and experience in various types of businesses - from R&D to wholesale to healthcare – have given me an ability to capture a business or organization's essence and present an appealing web presence which gets conversions and responses. Business and marketing experience enables me to create content across diverse client base.
Broad-based graphic design and web development experience spanning 20 years has enabled me to handle all aspects of the web development process.
My current goals in web development is to bring forward the image and attributes of my clients in accurate and interesting ways, get them found, and complement their other marketing and promotional efforts.
Web development for service, retail, biotech, non-profits. Focus is on adapting and evolving an organization's existing image and marketing approach to the web. Emphases include; search engine optimization (SEO)*, responsive web design for mobile, social networking, and equipping client to do site updates via Wordpress Content Management System. Internet and email marketing, Google Adwords and Facebook advertising. ADA and WCAG Compliance for visually impaired.
Work with mobile friendly Wordpress, CSS, HTML, PHP, Dreamweaver, Video Editing, Photoshop and Adobe Illustrator. Template-based sites – Wix, Squarespace and Doubleknot. Set up ecommerce sites; online credit card, integration with Quickbooks. Content creation and strategic posting on social networks. Video and sound editing.
*Search Engine Optimization - Incorporate search engine best practices into the overall design of the site, including on-page optimization, meta and structured data markup. Monitor performance of long-tail search phrases for strategic placement. Build out various social networks, including Facebook, Twitter, Pinterest, Google My Business, Bing Places for business. Claim and customize directory listings such as YELP, Tripadvisor Manta, YP.com, Citysearch, etc. Set up tracking of search phrases, tweak and further refine search. Google Analytics and Search Console to track performance and manage site visibility