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Business Summary
Number of employees
51–99
Commercial Focus
B2C
Service Area
National
Annual Revenue
$10M+
Project Based Budget
$10,000+
Retainer-based Budget
$5,000+
5 Reviews in Total
100%
0%
0%
0%
0%
100%
Positive
About Daniel Brian Advertising
Daniel Brian Advertising is a digital-first agency that specializes in growing brand awareness and customer volumes for purpose-driven brands, including healthcare, hospitals, wellness, food chains, finance, higher education and sustainable consumer products.
What makes us different

DBA Creative Services:

DBA TURNS CUSTOMERS INTO CO-CREATORS OF BRANDS
Focused on innovative and purpose-driven brands, DBA built a model around the central idea that the best way to lead a category is to create it. It starts with asking questions like, “Do your fans fly your colors?” and “Do your customers camp out the night before a grand opening?” DBA brand strategy is founded on the concept that the future will be built by passion brands and the social movements that share their cause.

DBA quantifies emotional brand equity to understand the impact of digitally connected customers who become brand crusaders. Bringing in-house design, video and interactive productions, DBA helps brands engage “raving fans” who will pay a premium and co-create their message – as irrational advocates for the brand.


DBA Media Platforms:

GET EXCLUSIVE ACCESS TO PROVEN PLATFORMS.
The new competition is Apple Health, Uber Eats and Amazon Prime. DBA creates digital experiences to help brands stay competitive and lead with market disruptive innovation.

DBA partners with Adobe, Salesforce, Healthgrades/Evarient and leads beta tests with Google to keep its clients first to market with best-of-breed solutions for their digital front door. Expertise includes broadcast, search, re-marketing, multi-platform programmatic media and direct marketing automation.

 

DBA History

A LEGACY OF BRAND LEADERSHIP THROUGH INNOVATION

Launching the agency in Pontiac Michigan, co-founder and former Campbell-Ewald art director Daniel Cobb invested in early web-based technology and desktop publishing, expecting the future of advertising to become digital.

Henry Ford Health System was the first agency client, where DBA introduced entertainment based marketing, social chats with doctors and aired educational documentary shows in prime time TV to promote online engagement. By 2000, DBA expanded nationally to serve hospitals across the USA with what became top ranked online/offline reality TV shows, including The Minds of Medicine, Penn Vital Signs and Breakthrough Medicine. These programs formed the basis of DBA’s national health care consulting services in the USA. 

Opening offices in Los Angeles and Miami in 2008 and investing in its social media marketing app, called ClickCast, DBA transitioned its branded content model from healthcare to Hollywood. DBA launched the digital campaigns for the streaming release of movies including the Oscar-winning film, The Cove, followed by a series of streaming video launches for Disney and Warner Bros. films including Tangled, Winnie The Pooh, Harry Potter and The Hobbit. These successful campaigns established the model for social media influencer campaings in Hollywood. Introducing retail chains including Whole Foods, Chick-fil-A, Hungry Howie's and Papa John's to it’s social media influencer marketing technology, DBA syndicated live chats about healthy ways to pack school lunches, made "Daddy-Daughter Date Nights" go viral and engaging millions of posts online.

DBA digital solutions are vastly employed by quick service restaurant chains for store-specific digital media campaigns for brands including Hungry Howies, where the first digital campaign reports claim it “wiped out” their supply of food.  At Hungry Howie’s, DBA also launched the first pink pizza box campaign to support the National Breast Cancer Foundation, reinforcing a values-based marketing model that DBA espouses. Values and purpose-based marketing became the hallmark of DBA, who extended its mission of “Better Brands for a Better Human Condition” beyond health care to family entertainment, retail products, food and public services – including Consumers Energy with a focus on “People, Planet and Prosperity.” The campaign was recognized with three Emmy Awards and significant social engagement.

A member of the Forbes Agency Council, Daniel Cobb, CEO of DBA, authored a book on the success of values-based brands in digital marketing titled, Surfing the Black Wave: Brand Leadership in a Digital Age. 

Extending beyond its digital and social media work in platforms such as Facebook and digital voice, DBA ventured into video games in 2020. Building on emotional engagement experiences between hospitals and patients, DBA launched the video game Castle on the Coast featuring George, the mascot of Valley Children’s Hospital. As a branded entertainment, the game was featured at DreamHack 2020.

What We Do
  • Advertising
  • Artificial Intelligence
  • Branding/Positioning
  • Content Marketing
  • Customer Relationship Management
  • Digital Marketing
  • Email Marketing
  • Graphic Design
  • Inbound Marketing
  • Influencer Marketing
  • Local Listing
  • Marketing Automation
  • Marketing Consulting/Strategy
  • Mobile Application Development
  • Naming
  • Pay-Per-Click
  • Reputation Management
  • Search Engine Optimization
  • Social Media Marketing
  • Software Development
  • User Experience/User Interface
  • Video Production
  • Web Design
  • Web Development
Daniel Brian Advertising Reviews
10/12/2020
Validated by UpCity
Communication
8/10
Knowledge
8/10
Budgets
$10k+
more...
Branding/Positioning
User Experience/User Interface
Advertising
Demand Gen
+ 2 more

Overall Experience
During my 8 years as VP Marketing and Business Channel Strategy at Quicken Loans /Rocket Mortgage I was able to access and experience the wide range of products, capabilities and companies available in advertising and marketing. As a result, It take’s a lot more than a Martech stack and awards to get my attention. Knowing that Daniel Brian Advertising will roll up their sleeves and get in the trenches with me to find solutions or opportunities with me is a priceless value. I say there is no such thing as a bad deal with good people. Dan Cobb and team were the obvious and only choice for me when I started my next professional chapter of life.
Validated by UpCity
Communication
10/10
Knowledge
9/10
Search Engine Optimization
Reputation Management
Social Media Marketing
Content Marketing
+ 6 more

Overall Experience
For context, as executive director of corporate, strategic communication, I had previously hired two separate agencies of record and Daniel Brian Advertising was hands down the most effective, efficient, creative and collaborative partner in the space of brand & reputation management. Their team were excellent strategist, tacticians and consultants. I had extraordinary confidence to put their team at the same table with my CEO and other members of the senior team. Working together, we we’re able to effectively communicate and amplify our company’s brand ethos into a compelling brand promise, essentially energizing our internal coworkers into brand advocates and ambassadors. To this day, the the journey we took together is one of my highest ranked professional experiences. Most importantly, the results of our work, thinking and deep insights translated into a deeper connection and relationship with our customers, communities and industry.
Daniel Brian Advertising replied to this review
Thanks Andrew. Your leadership inspired us and made our achievements possible for all the work we "co-created" together. It takes a lot of guts to align a group of engineers and analytical leadership into a place of emotional engagement. As they say, "You get the agency you inspire."
07/31/2020
Validated by UpCity
Communication
10/10
Knowledge
10/10
Budgets
$10k+
$5k+
more...
Web Design
Search Engine Optimization
Web Development
Mobile Application Development
+ 7 more

Overall Experience
I have worked with Daniel Brian Advertising for more than 25 years. They are one of the most creative agencies I have the pleasure of working with. They are forward thinkers and anticipate the clients and the market's needs well in advance.
07/29/2020
Validated by UpCity
Communication
10/10
Knowledge
10/10
Web Design
Reputation Management
Web Development
Public Relations
+ 12 more

Overall Experience
Talented agency with strong creative and media.
07/29/2020
Validated by UpCity
Communication
10/10
Knowledge
10/10
Budgets
$10k+
$5k+
more...
Web Design
Pay-Per-Click
Reputation Management
Social Media Marketing
+ 14 more

Overall Experience
Daniel Brian Advertising hands down wowed us during the RFP process and never let off the accelerator. Out of the gate they took an idea we had for breast cancer awareness and turned it into one of the most successful campaigns we’ve ever run. Love Hope & Pizza became our flagship promotion that rallied our troops every October. To date we have raised over 3 million dollars for the National Breast Cancer Foundation and just celebrated our 10 year anniversary with them. After that first project they took on the challenge of rebranding our company. They took a 35 year old logo and refreshed it bringing it out of the 70’s and making it Fresh and current. They completely rewrote all new brand standards and gave the company a completely new look. Along with that they developed a new ad campaign featuring the “Ad Guys” two ad agency employees coming up with crazy ways to promote Hungry Howie’s. The campaign was a huge success and ran for 7 years. The agency was a huge part of planning our National Convention and came up with many of the themes. The meeting openings were alway produced by the agency and our franchisees still talk about them today. Our overall experience with DBA was great and I highly recommend them as a truly creative ad agency.
5 Reviews in Total
100%
0%
0%
0%
0%
100%
Positive
Platforms We Support
  • Adobe Business Catalyst
  • Adobe Creative Suite
  • Adobe Premier
  • Constant Contact
  • Drupal
  • DudaOne
  • Final Cut PRO
Who We Work With
Clients We Serve
  • Small Businesses: 1–250 employees
  • Medium Businesses: 251–999 employees
  • Enterprise Businesses: 1000+ employees
Types of Businesses We Work With
  • Business Services
  • Finance
  • Fitness
  • Restaurant
  • Retail