Our team is comprised of professionals from a range of disciplines in the CPG sector from retail, trade, insights, and finance to innovation, creative design, and marketing. Our broad expertise gives us the ability and agility to help our clients identify and understand brand blind spots, obstacles, and untapped opportunities, often in unexpected places.
We exist at the intersection of business & brand development/ marketing. In contrast to a typical agency, we look beyond the standard marketing measures of awareness, trial & loyalty to include factors like capabilities, resources, costs, & formulations. Beyond a “consultancy”, we have capabilities to identify the best path to market & then execute the plans we craft.
Why Should You Care?
Because you might only get one chance. Because time and effort are precious. Because over 80% of CPG brands fail each year. Because you have highly limited resources and are thus forced to be right more often than the big brands. Make too many of the wrong choices over time OR just one really bad one and it’s much harder to regain momentum. And too often, these choices are made through gut or firsthand assessment of what is working well and what is not. There is NO ROI in wrong decisions.
Information, skill, and experience are never absolute, but well-applied they significantly increase the likelihood of making a better choice. We will get you to a higher confidence level and improve your odds significantly. More disciplined and deliberate focus significantly improves the chances of achieving meaningful growth by narrowing the field of choices to those with the biggest prize. This is where Concentric comes in. And this is the basis of our Growth Driver model.