Concentric is a marketing and brand development firm based in Charlotte, NC. We are intentionally built around one unique core skill: driving growth for emerging to mid-market CPG brands. In our 18 years we’ve helped more than 300 brands across 3 continents, 11 countries, and 32 states create meaningful brands and achieve their growth goals.

What Makes Us Different

Our team is comprised of professionals from a range of disciplines in the CPG sector from retail, trade, insights, and finance to innovation, creative design, and marketing. Our broad expertise gives us the ability and agility to help our clients identify and understand brand blind spots, obstacles, and untapped opportunities, often in unexpected places.

We exist at the intersection of business & brand development/ marketing. In contrast to a typical agency, we look beyond the standard marketin...


Service Area: International

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What we do

  • Web Design
  • Branding/Positioning
  • Marketing Consulting/Strategy
  • Video Production

Who we work with

Types of Small Businesses We Work With
  • Generalists
Clients We Serve
  • Medium or large national or international business


Retainer-based Budget
  • $5,000+
  • per month
Reviews (1-5 of 6) | Load more


Validated ReviewRead More

My overall experience was awesome. Bob and his team offer competence and professionalism that is unmatched and drives tangible and measureable results that are lasting for brands.


Validated ReviewRead More

Overall, it was wonderful! We would definitely recommend Concentric to any brands looking for an outsider's perspective who really understands the business. We felt extremely confident in Bob Shaw's advice and believe it is going to help our brand grow with the changes they suggested we make. Bob definitely knows what he is talking about.


Validated ReviewRead More

The course of by business changed for the better because of their knowledge in my industry.


Validated ReviewRead More

We came to Concentric with a food concept. In year one, the concept turned into a brand. In year two, a major club store operator stocked our brand. In year three, our brand is now stocked in hundreds of grocery stores. Year four is next year! We have already heard from thousands of grocery stores that have expressed interest in stocking our food. My overall experience is consistent with what I heard; Concentric does make small brands BIG!!


Validated ReviewRead More

Concentric is just pleasant to work with. Honest and candid, which I value. They were extremely valuable to our organization, as really an outsourced marketing dept. in taking a ball of clay and making it into something marketable and attractive. They have a very dedicated and experienced team, and they are just really cool people to work with. I see them walking the same shows I attend or exhibit at, so they entrench themselves in the culture, which is critical.


Validated ReviewRead More

We are very pleased with Concentric. They are easy to work with and really seem to go out of their way to deliver on their promises. I can recommend them without hesitation.

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Concentric Marketing

500 East Blvd
Charlotte, North Carolina 28203

(704) 731-5102

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Kelli Masilun