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Concentric Marketing

5.0 from 6 Reviews
500 EAST BLVD
CHARLOTTE, NORTH CAROLINA 28203
+1 (704) 731-5102
Contact This Pro
500 EAST BLVD
CHARLOTTE, NORTH CAROLINA 28203
+1 (704) 731-5102
Contact This Pro
Concentric Marketing
CHARLOTTE, NORTH CAROLINA
Claimed Profile
Business Summary
Service Area
International
Retainer-based Budget
$5,000+
6 Reviews in Total
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Positive
About Concentric Marketing
Concentric is a marketing and brand development firm based in Charlotte, NC. We are intentionally built around one unique core skill: driving growth for emerging to mid-market CPG brands. In our 18 years we’ve helped more than 300 brands across 3 continents, 11 countries, and 32 states create meaningful brands and achieve their growth goals.
What makes us different

Our team is comprised of professionals from a range of disciplines in the CPG sector from retail, trade, insights, and finance to innovation, creative design, and marketing. Our broad expertise gives us the ability and agility to help our clients identify and understand brand blind spots, obstacles, and untapped opportunities, often in unexpected places.

We exist at the intersection of business & brand development/ marketing. In contrast to a typical agency, we look beyond the standard marketing measures of awareness, trial & loyalty to include factors like capabilities, resources, costs, & formulations. Beyond a “consultancy”, we have capabilities to identify the best path to market & then execute the plans we craft.

Why Should You Care?

Because you might only get one chance. Because time and effort are precious. Because over 80% of CPG brands fail each year. Because you have highly limited resources and are thus forced to be right more often than the big brands. Make too many of the wrong choices over time OR just one really bad one and it’s much harder to regain momentum. And too often, these choices are made through gut or firsthand assessment of what is working well and what is not. There is NO ROI in wrong decisions.

Information, skill, and experience are never absolute, but well-applied they significantly increase the likelihood of making a better choice. We will get you to a higher confidence level and improve your odds significantly. More disciplined and deliberate focus significantly improves the chances of achieving meaningful growth by narrowing the field of choices to those with the biggest prize. This is where Concentric comes in. And this is the basis of our Growth Driver model.

What We Do
  • Branding/Positioning
  • Marketing Consulting/Strategy
  • Video Production
  • Web Design
Location
Reviews
Showing 1-5 of 6
08/27/2018
Validated by UpCity

What did you like best?
Concentric is a tremendously thorough agency! The cognitive thought process that is used completely encompasses all of the relative matters about our brand and provides the strategy and tactics to execute.
What did you like least?
The only thing I didn't like was that we couldn't use them more!
Overall Experience
My overall experience was awesome. Bob and his team offer competence and professionalism that is unmatched and drives tangible and measureable results that are lasting for brands.
08/27/2018
Validated by UpCity

What did you like best?
We loved working with Concentric, and I would say our favorite part was definitely the people who work at Concentric and their willingness and good attitude.
What did you like least?
I would say our biggest struggle was getting on the same page with the design efforts for our "re-branding". It was a bit hard to get the design team to understand what we were looking for. We finally got there after some time.
Overall Experience
Overall, it was wonderful! We would definitely recommend Concentric to any brands looking for an outsider's perspective who really understands the business. We felt extremely confident in Bob Shaw's advice and believe it is going to help our brand grow with the changes they suggested we make. Bob definitely knows what he is talking about.
08/27/2018
Validated by UpCity

What did you like best?
Concentric is a numbers based Marketing agency that allowed me to see the ROI on marketing. Their team has a detailed knowledge that is pertinent for high level decision making.
What did you like least?
A quicker timeline once a decision is made for a direction, but that is more my nature then their downfall.
Overall Experience
The course of by business changed for the better because of their knowledge in my industry.
08/23/2018
Validated by UpCity

What did you like best?
We hired Concentric to be our principle marketing agency for comprehensive brand building, package design, media presence, digital platform marketing, and various strategic development elements. In fact, I chose Concentric because they are exceptionally skilled and have a great reputation in making small brands BIG! It is hard to choose one thing that we liked the best, but if pressed, I have to say it is package design where they excelled the most. And, my opinion has been validated over and over again by our customers. Virtually everywhere we go, the first thing buyers say is, "Wow, nice packaging; you nailed it!" That's exactly what a sales person wants to hear from a customer. It makes our job much easier when walking into a buyer's office with a package that dazzles and impresses. Concentric also carries this creativity expertise into their other functions, including the development of branding, media assets, social media, and web design. And, we just gave them several new projects, because we just love their work!!
What did you like least?
Like the least? Can I say nothing? There is truly nothing that I would hold out as a weakness. In fact, over the course of our multi-year working relationship, Bob Shaw makes things right. He is personally involved and he assures that projects are executed above expectations! I love everything that Concentric does!!
Overall Experience
We came to Concentric with a food concept. In year one, the concept turned into a brand. In year two, a major club store operator stocked our brand. In year three, our brand is now stocked in hundreds of grocery stores. Year four is next year! We have already heard from thousands of grocery stores that have expressed interest in stocking our food. My overall experience is consistent with what I heard; Concentric does make small brands BIG!!
Validated by UpCity

What did you like best?
Very knowledgeable team, brand/product centric organization. Their team brings a lot of experience to the table in their understanding of retail trends, retail buyer philosophies, product launch, activation, etc. Also, even though we are a NY based company, I live in Charlotte, so they were extremely convenient to access and interface with.
What did you like least?
In my situation, they were new to marketing a "company" itself and it's image and capabilities versus a tangible consumer product. Not an easy task when dealing with manufacturing, but they pulled it off. Once they got the jist of how we needed to position ourselves as a private label/co-pack manufacturer, I think their marketing expertise began to take hold. They did a fantastic job developing sales marketing tools and our website.
Overall Experience
Concentric is just pleasant to work with. Honest and candid, which I value. They were extremely valuable to our organization, as really an outsourced marketing dept. in taking a ball of clay and making it into something marketable and attractive. They have a very dedicated and experienced team, and they are just really cool people to work with. I see them walking the same shows I attend or exhibit at, so they entrench themselves in the culture, which is critical.
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Showing 1-5 of 6
6 Reviews in Total
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Platforms We Support
  • WordPress
Who We Work With
Clients We Serve
  • Medium or large national or international business
Types of Businesses We Work With
  • Generalists