Communications Strategy Group (CSG®) was conceived at a time we call the “uPRising,” when we evolved from the traditional role of Public Relations to one of Publishing and Relationships.
We were a communication consultancy that helped clients bridge to a strategic content approach, with a streamlined process for the creation and extraction, packaging, distribution and promotion of content experiences. After all, we were already the storytelling engine for our clients, and now we ensured those stories were optimized across earned, owned and shared channels to realize our clients’ most critical goals.
Armed with purpose-built content and profound audience insights, we identify and facilitate behaviors across the stakeholder decision journey, from awareness and initial consideration to active evaluation to conversion to post-purchase loyalty and evangelism.
- Financial Services
- Healthcare and Wellness
- Professional Services