In sports, a playmaker is a multi-talented individual that has creative freedom to put a team in a position to score, or at least to make a change in the odds. Similarly, Claymaker is the multi-hyphenate creative agency that can help brands change their odds through storytelling.
Humans, by nature, are captivated by stories. As children, we beg our parents to read to us. We delight in frightening summer camp compatriots through the telling of scary tales. As adults, we become so enthralled by a narrative that we binge-watch entire TV shows in 24-hours. And, sharing and experiencing visual stories are a part of daily life (thanks, Facebook). Not only do we consume dynamic content across a multitude of communication platforms but we can make, view, and share motion pictures using devices as small as your hand.
So, why do some stories make an impact while others fall flat? The difference lies in the crafting of the story itself. It’s not what you say but how you say it that influences hearts and minds—and that’s where Claymaker is always the playmaker.