Manufacturing. Technology. Management consulting. Finance. Industries like these have a complex sale to make and need to find clarity on building a brand the right way. Now. That’s why the ones challenged by lack of internal resources and time have benefitted from bringing in Dan Gershenson to provide superior strategies and creative content.

What Makes Us Different

There’s far more to content than production. Our clients come to us because they want to tell more captivating stories in a tone and manner their audience can appreciate. We don’t write in industry speak or corporate jargon that sounds like the rest of the companies in your field. We write for the human beings you’re trying to build a rapport with so your brand can stand out in a genuine, powerful way.

Before we even consider whether or not you should be on Facebook (or any other social media c...


Service Area: National

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What we do

  • Pay-Per-Click
  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Branding/Positioning
  • Marketing Consulting/Strategy

Who we work with

Types of Small Businesses We Work With
  • Generalists
Clients We Serve
  • Locally-focused small business owner (eg. Doctors, Lawyers, Restaurants)
  • Small e-commerce business (i.e. less than $1MM in annual sales)
  • Medium or large e-commerce business (i.e. greater than $1MM in annual sales)


Retainer-based Budget
  • $1,000 - $2,000
  • per month

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Caliber Brand Strategy + Content Marketing

3033 N. Sheridan, #501
Chicago, Illinois 60657

(773) 677-6043

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Dan Gershenson