Reviews & Profile for Business Builders

Business Builders understands that although tactical marketing is vitally important, strategic marketing is what is most crucial. This is the reverse of most market consultants think. Thus, we spend more time on strategy than tactics, which is the key to consistent success. Your strategy is your message.

 We recognize that the goal of your marketing communications should be to convince your potential clients (customers or patients) they would be making a huge mistake to choose any business but yours for the type of services you provide. 

Our process start defining your target markets and determining what you need to say and how to convey what is essential to communicate. Strategic messaging requires care and diligence, and, once formulated through our Formula for Market Dominance, is what blows a clients' competitors away. This makes tactical marketing, which entails getting your message out via carefully-selected media, to be profoundly more effective.

Our Formula for Market Dominance starts by ensuring your business' services will be perceived as being superior to your competitors. If needed, we work with you to uncover innovative solutions that are desired by your target markets that are not being delivered well, or at all, by your competitors. Then we develop messaging that captures your prospective clients' attention and holds their interest based on their emotional hot buttons. Next, we carefully articulate a case for your services that makes it clear to prospects that choosing your services is the right choice. We then get your message out via the media our research shows will be best for you (i.e., web sites, social media, Internet advertising, traditional advertising, etc.) based on your budget, competitive situation and the nature of your target markets.